Dunn-Edwards Concord Jam#695A82 · LRV 12
Concord Jam reads as a violet / cool — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Dunn-Edwards DE5964 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Dunn-Edwards |
| Name | Concord Jam |
| SKU | DE5964 |
| Hex | #695A82 |
| RGB | 105, 90, 130 |
| HSL | 263°, 18%, 43% |
| LRV | 12 |
| Undertone | violet / cool |
| Family | Purple |
About Dunn-Edwards Concord Jam
With an LRV of 12, Concord Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Concord Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Valspar
Benjamin Moore
Sherwin-Williams
PPG / Glidden
Clare
Farrow & Ball
Backdrop
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Concord Jam within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #695A82 in HSL space. Pair Concord Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.