Concord Jam
DE5964 · #695A82 · LRV 11 — cool violet tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Concord Jam11
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Concord Jam, Really?
Concord Jam reads as a cool violet tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dunn-Edwards DE5964 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Concord Jam
Concord Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Concord Jam
With an LRV of 11, Concord Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Concord Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Dunn-Edwards DE5964 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | PlummySW 6558 · Sherwin-Williams | 4.3 | 11 | Color page → |
| Behr | Vigorous VioletPPU16-02 · Behr | 1.8 | 11 | Color page → |
| Benjamin Moore | Seduction1399 · Benjamin Moore | 3.3 | 12 | Color page → |
| Valspar | Purple Valley1001-5A · Valspar | 2.2 | 10.8 | Color page → |
| PPG / Glidden | Pageant PansyPPG13-20 · PPG / Glidden | 4.2 | 13 | Color page → |
| Glidden | Pageant PansyPPG13-20 · Glidden | 4.3 | 12 | Color page → |
Similar Dunn-Edwards Colors
The nearest shades to Concord Jam within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #695A82 in HSL space. Pair Concord Jam with one accent and one neutral — the swatches below are starting points, not final picks.
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