Color spec
| Brand | Dunn-Edwards |
| Name | Concord Jam |
| SKU | DE5964 |
| Hex | #695A82 |
| RGB | 105, 90, 130 |
| HSL | 263°, 18%, 43% |
| LRV | 11 |
| Undertone | cool violet tone |
| Family | Purple |
About Dunn-Edwards Concord Jam
With an LRV of 11, Concord Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Concord Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Diamond Vogel
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Concord Jam within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #695A82 in HSL space. Pair Concord Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Concord Jam Equivalents at Other Brands
Matching Concord Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5964 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Concord Jam
Sherwin-Williams has no exact twin of Concord Jam. The nearest is Plummy (SW 6558) at ΔE 4.25 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Plummy swatch →
Behr Equivalent of Concord Jam
Behr's nearest match is Vigorous Violet (PPU16-02), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 11 vs 11) and carries a cool blue undertone, so it substitutes for Concord Jam without repainting risk. See the full Vigorous Violet swatch →
Benjamin Moore Equivalent of Concord Jam
At Benjamin Moore, the closest color to Concord Jam is Seduction (1399) — very close at ΔE 3.25, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Seduction swatch →
Valspar Equivalent of Concord Jam
At Valspar, the closest color to Concord Jam is Purple Valley (1001-5A) — very close at ΔE 2.2, though not an exact twin. It sits at the same lightness (LRV 10.8 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purple Valley swatch →
PPG / Glidden Equivalent of Concord Jam
PPG / Glidden has no exact twin of Concord Jam. The nearest is Pageant Pansy (PPG13-20) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Pageant Pansy swatch →
Glidden Equivalent of Concord Jam
Glidden has no exact twin of Concord Jam. The nearest is Pageant Pansy (PPG13-20) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Pageant Pansy swatch →
Dutch Boy Equivalent of Concord Jam
At Dutch Boy, the closest color to Concord Jam is Gemmed (244-6DB) — very close at ΔE 2.99, though not an exact twin. It runs slightly lighter (LRV 13 vs 11) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Gemmed swatch →