Color spec
| Brand | Glidden |
| Name | Fresh Grape Juice |
| SKU | 10RB 10/219 |
| Hex | #5E537A |
| RGB | 94, 83, 122 |
| HSL | 257°, 19%, 40% |
| LRV | 10 |
| Undertone | cool blue tone |
| Family | Purple |
About Glidden Fresh Grape Juice
With an LRV of 10, Fresh Grape Juice is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Fresh Grape Juice works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Fresh Grape Juice within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5E537A in HSL space. Pair Fresh Grape Juice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Fresh Grape Juice Equivalents at Other Brands
Matching Fresh Grape Juice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10RB 10/219 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Fresh Grape Juice
At Sherwin-Williams, the closest color to Fresh Grape Juice is African Violet (SW 6982) — very close at ΔE 3.47, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full African Violet swatch →
Behr Equivalent of Fresh Grape Juice
Behr's nearest match is Shy Violet (680F-6), visually identical in normal room light (ΔE 1.23). It sits at the same lightness (LRV 11 vs 10) and carries a cool blue undertone, so it substitutes for Fresh Grape Juice without repainting risk. See the full Shy Violet swatch →
Benjamin Moore Equivalent of Fresh Grape Juice
At Benjamin Moore, the closest color to Fresh Grape Juice is Mauve Bauhaus (1407) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Mauve Bauhaus swatch →
Valspar Equivalent of Fresh Grape Juice
Valspar's nearest match is Purple Valley (1001-5A), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 10.8 vs 10) and carries a cool violet undertone, so it substitutes for Fresh Grape Juice without repainting risk. See the full Purple Valley swatch →
Dutch Boy Equivalent of Fresh Grape Juice
At Dutch Boy, the closest color to Fresh Grape Juice is Purely Purple (144-7DB) — very close at ΔE 3.47, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purely Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Fresh Grape Juice
HGTV Home by Sherwin-Williams has no exact twin of Fresh Grape Juice. The nearest is Impulsive Purple (HGSW 1421) at ΔE 4.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Impulsive Purple swatch →
Dunn-Edwards Equivalent of Fresh Grape Juice
Dunn-Edwards has no exact twin of Fresh Grape Juice. The nearest is Exotic Evening (DE5951) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Exotic Evening swatch →
Diamond Vogel Equivalent of Fresh Grape Juice
At Diamond Vogel, the closest color to Fresh Grape Juice is When Red Met Blue (1243) — very close at ΔE 2.63, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full When Red Met Blue swatch →