Color spec
| Brand | Hirshfield's |
| Name | Plum Preserve |
| SKU | 1256 |
| Hex | #7C70AA |
| RGB | 124, 112, 170 |
| HSL | 252°, 25%, 55% |
| LRV | 21 |
| Undertone | blue / cool |
| Family | Purple |
About Hirshfield's Plum Preserve
With an LRV of 21, Plum Preserve is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Preserve works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Plum Preserve within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C70AA in HSL space. Pair Plum Preserve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Plum Preserve Equivalents at Other Brands
Matching Plum Preserve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1256 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Preserve
Sherwin-Williams doesn't make a true equivalent of Plum Preserve — the nearest deck color, Gentian (SW 6817), is clearly different (ΔE 6.79). For an exact match, any Sherwin-Williams retailer can custom-tint Hirshfield's 1256 instead. See the full Gentian swatch →
Behr Equivalent of Plum Preserve
At Behr, the closest color to Plum Preserve is Purple Potion (S100-5) — very close at ΔE 2.17, though not an exact twin. It runs slightly darker (LRV 18 vs 21) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Potion swatch →
Benjamin Moore Equivalent of Plum Preserve
Benjamin Moore doesn't make a true equivalent of Plum Preserve — the nearest deck color, Purple Heart (1406), is clearly different (ΔE 6.01). For an exact match, any Benjamin Moore retailer can custom-tint Hirshfield's 1256 instead. See the full Purple Heart swatch →
Valspar Equivalent of Plum Preserve
Valspar doesn't make a true equivalent of Plum Preserve — the nearest deck color, Purple Phantom (1001-3B), is clearly different (ΔE 5.75). For an exact match, any Valspar retailer can custom-tint Hirshfield's 1256 instead. See the full Purple Phantom swatch →
PPG / Glidden Equivalent of Plum Preserve
At PPG / Glidden, the closest color to Plum Preserve is Purple Rhapsody (PPG1247-6) — very close at ΔE 3.08, though not an exact twin. It sits at the same lightness (LRV 21 vs 21) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Rhapsody swatch →
Glidden Equivalent of Plum Preserve
At Glidden, the closest color to Plum Preserve is Dusty Violet (90BB 19/267) — very close at ΔE 2.68, though not an exact twin. It runs slightly darker (LRV 19 vs 21) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dusty Violet swatch →
Dutch Boy Equivalent of Plum Preserve
Dutch Boy doesn't make a true equivalent of Plum Preserve — the nearest deck color, Cheerful Crocus (143-6DB), is clearly different (ΔE 5.69). For an exact match, any Dutch Boy retailer can custom-tint Hirshfield's 1256 instead. See the full Cheerful Crocus swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum Preserve
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Plum Preserve — the nearest deck color, Lavender Fields (HGSW 1402), is clearly different (ΔE 6.79). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1256 instead. See the full Lavender Fields swatch →
Dunn-Edwards Equivalent of Plum Preserve
Dunn-Edwards has no exact twin of Plum Preserve. The nearest is Smashed Grape (DE5963) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 19 vs 21). Compare large swatches before substituting. See the full Smashed Grape swatch →
Magnolia Home Equivalent of Plum Preserve
Magnolia Home doesn't make a true equivalent of Plum Preserve — the nearest deck color, Pashmina Plum (JG-100), is clearly different (ΔE 17.09). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1256 instead. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Plum Preserve
Farrow & Ball doesn't make a true equivalent of Plum Preserve — the nearest deck color, Pitch Blue (NO. 220), is clearly different (ΔE 8.71). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1256 instead. See the full Pitch Blue swatch →
Diamond Vogel Equivalent of Plum Preserve
At Diamond Vogel, the closest color to Plum Preserve is Plum Preserve (1256) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 21 vs 21) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Plum Preserve swatch →
Rodda Equivalent of Plum Preserve
Rodda doesn't make a true equivalent of Plum Preserve — the nearest deck color, Evening Tide (R088), is clearly different (ΔE 13.98). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1256 instead. See the full Evening Tide swatch →
C2 Paint Equivalent of Plum Preserve
C2 Paint doesn't make a true equivalent of Plum Preserve — the nearest deck color, Moody Blue (C2-763), is clearly different (ΔE 11.62). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1256 instead. See the full Moody Blue swatch →
Clare Equivalent of Plum Preserve
Clare doesn't make a true equivalent of Plum Preserve — the nearest deck color, Blue'd Up (PNT100-MD-57), is clearly different (ΔE 11.34). For an exact match, any Clare retailer can custom-tint Hirshfield's 1256 instead. See the full Blue'd Up swatch →
Portola Paints Equivalent of Plum Preserve
Portola Paints doesn't make a true equivalent of Plum Preserve — the nearest deck color, Carmine (CARMINE), is clearly different (ΔE 16.3). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1256 instead. See the full Carmine swatch →
Annie Sloan Equivalent of Plum Preserve
Annie Sloan doesn't make a true equivalent of Plum Preserve — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 14.45). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1256 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Plum Preserve
Backdrop doesn't make a true equivalent of Plum Preserve — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 14.66). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1256 instead. See the full Mom Jeans swatch →
Rust-Oleum Equivalent of Plum Preserve
Rust-Oleum doesn't make a true equivalent of Plum Preserve — the nearest deck color, Coastal Blue (329207), is clearly different (ΔE 15.25). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1256 instead. See the full Coastal Blue swatch →
Kompozit Equivalent of Plum Preserve
The closest Kompozit equivalent of Plum Preserve is Plum Preserve (1256). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly darker (LRV 19 vs 21). If Kompozit is your counter, order Plum Preserve and you'll get the same color. See the full Plum Preserve swatch →