Color spec
| Brand | Benjamin Moore |
| Name | Startling Orange |
| SKU | 2016-10 |
| Hex | #F47C1B |
| RGB | 244, 124, 27 |
| HSL | 27°, 91%, 53% |
| LRV | 32 |
| Undertone | warm red-orange tone |
| Family | Orange |
About Benjamin Moore Startling Orange
Startling Orange sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Startling Orange is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Valspar
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Startling Orange within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F47C1B in HSL space. Pair Startling Orange with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Startling Orange Equivalents at Other Brands
Matching Startling Orange from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2016-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Startling Orange
At Sherwin-Williams, the closest color to Startling Orange is Navel (SW 6887) — very close at ΔE 2.62, though not an exact twin. It runs slightly lighter (LRV 35 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Navel swatch →
Behr Equivalent of Startling Orange
At Behr, the closest color to Startling Orange is Yam (290B-7) — very close at ΔE 3.16, though not an exact twin. It runs slightly lighter (LRV 34 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Yam swatch →
Valspar Equivalent of Startling Orange
Valspar has no exact twin of Startling Orange. The nearest is Carrot Cake (2007-3A) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 35.1 vs 32). Compare large swatches before substituting. See the full Carrot Cake swatch →
Dutch Boy Equivalent of Startling Orange
Dutch Boy's nearest match is Outback Orange (110-7DB), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 32 vs 32) and carries a warm red-orange undertone, so it substitutes for Startling Orange without repainting risk. See the full Outback Orange swatch →
Dunn-Edwards Equivalent of Startling Orange
At Dunn-Edwards, the closest color to Startling Orange is Bright Mango (DE5195) — very close at ΔE 3.37, though not an exact twin. It runs noticeably lighter (LRV 39 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bright Mango swatch →
Diamond Vogel Equivalent of Startling Orange
At Diamond Vogel, the closest color to Startling Orange is Orange you Happy? (0970) — very close at ΔE 2.62, though not an exact twin. It runs slightly lighter (LRV 37 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Orange you Happy? swatch →
Hirshfield's Equivalent of Startling Orange
Hirshfield's's nearest match is Orange you Happy? (0970), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 35 vs 32) and carries a warm red-orange undertone, so it substitutes for Startling Orange without repainting risk. See the full Orange you Happy? swatch →
Kompozit Equivalent of Startling Orange
Kompozit's nearest match is Orange you Happy? (0970), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 36 vs 32) and carries a warm red-orange undertone, so it substitutes for Startling Orange without repainting risk. See the full Orange you Happy? swatch →