Electric Orange
2015-10 · #F0701A · LRV 29 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Rookwood Terra Cotta14
- 2Determined Orange22
- 3Electric Orange29
- 4Caramelized35
- 5Venetian Plaster42
What Color Is Electric Orange, Really?
Electric Orange reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2015-10 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Electric Orange
Electric Orange is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes Electric Orange
Electric Orange sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Electric Orange are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 2015-10 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | InvigorateSW 6886 · Sherwin-Williams | 4.0 | 29 | Color page → |
| Behr | Tart OrangeHDC-MD-27 · Behr | 3.6 | 31 | Color page → |
| Valspar | Autumn Glimmer2003-1A · Valspar | 3.8 | 31.8 | Color page → |
| Dutch Boy | Outback Orange110-7DB · Dutch Boy | 3.3 | 32 | Color page → |
| Diamond Vogel | Lava Lamp1033 · Diamond Vogel | 4.8 | 31 | Color page → |
| Hirshfield's | Lava Lamp1033 · Hirshfield's | 3.8 | 29 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Electric Orange within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #F0701A in HSL space. Pair Electric Orange with one accent and one neutral — the swatches below are starting points, not final picks.
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