Orange Juice
2017-10 · #F98A0C · LRV 38 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Determined Orange22
- 2Tart Orange31
- 3Orange Juice38
- 4Osage Orange45
- 5Colonial Yellow59
What Color Is Orange Juice, Really?
Orange Juice reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2017-10 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Orange Juice
Orange Juice is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes Orange Juice
Orange Juice sits in the mid-range at LRV 38, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Orange Juice are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 2017-10 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | MandarinSW 6891 · Sherwin-Williams | 2.5 | 38 | Color page → |
| Behr | Amber Glow280B-6 · Behr | 2.1 | 37 | Color page → |
| Valspar | Orange Fruit2011-1 · Valspar | 0.6 | 38.5 | Color page → |
| PPG / Glidden | DynamoPPG17-22 · PPG / Glidden | 4.0 | 39 | Color page → |
| Glidden | Jack O Lantern89YR 36/694 · Glidden | 2.4 | 36 | Color page → |
| Dutch Boy | Citrus Kissed110-6DB · Dutch Boy | 2.9 | 39 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Orange Juice within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #F98A0C in HSL space. Pair Orange Juice with one accent and one neutral — the swatches below are starting points, not final picks.
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