Color guide · Benjamin Moore · Orange

Fruit Punch

140 · #F58C40 · LRV 37 · warm red-orange tone

140 · #F58C40 · LRV 37 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.

Fruit PunchBenjamin Moore · 140
The color, edge to edge.Use your own photo →
Fruit Punch
BENJAMIN MOORE · 140 · #F58C40
Brand · codeBenjamin Moore140 · all Benjamin Moore oranges
LRV37Mid-tone — versatile but shifts visibly with light.
Undertonewarm red-orange tone
FamilyOrange
Hex · RGB · HSL#F58C40 · 245, 140, 64 · 25°, 90%, 61%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Determined Orange22
  2. 2Tart Orange31
  3. 3Fruit Punch37
  4. 4Venetian Plaster42
  5. 5Colonial Yellow59
Undertone and depth

What Color Is Fruit Punch, Really?

Fruit Punch reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 140 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Fruit Punch

Fruit Punch is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.

Light by light

How Lighting Changes Fruit Punch

Fruit Punch sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Fruit Punch are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 140 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Fruit Punch within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Fruit Punch · 8.7 : 1 · passes AA and AAAWhite text on Fruit Punch · 2.4 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #F58C40 in HSL space. Pair Fruit Punch with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#F58C40 + #40A9F5
TRIADIC
#F58C40 · #40F58C · #8C40F5
ANALOGOUS
#F5404E · #F58C40 · #F5E740

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Jessica Williams

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