Yam
290B-7 · #F28000 · LRV 34 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Rookwood Terra Cotta14
- 2Determined Orange22
- 3Yam34
- 4Venetian Plaster42
- 5Colonial Yellow59
What Color Is Yam, Really?
Yam reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr 290B-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Yam
Yam is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes Yam
Yam sits in the mid-range at LRV 34, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Yam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr 290B-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | NavelSW 6887 · Sherwin-Williams | 3.3 | 35 | Color page → |
| Benjamin Moore | Startling Orange2016-10 · Benjamin Moore | 3.2 | 32 | Color page → |
| PPG / Glidden | DynamoPPG17-22 · PPG / Glidden | 4.9 | 39 | Color page → |
| Glidden | Jack O Lantern89YR 36/694 · Glidden | 3.7 | 36 | Color page → |
| Dutch Boy | Outback Orange110-7DB · Dutch Boy | 3.8 | 32 | Color page → |
| Dunn-Edwards | Bright MangoDE5195 · Dunn-Edwards | 4.7 | 39 | Color page → |
Similar Behr Colors
The nearest shades to Yam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #F28000 in HSL space. Pair Yam with one accent and one neutral — the swatches below are starting points, not final picks.
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