Color spec
| Brand | Behr |
| Name | Yam |
| SKU | 290B-7 |
| Hex | #F28000 |
| RGB | 242, 128, 0 |
| HSL | 32°, 100%, 47% |
| LRV | 34 |
| Undertone | warm red-orange tone |
| Family | Orange |
About Behr Yam
Yam sits in the mid-range at LRV 34, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Yam is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Yam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F28000 in HSL space. Pair Yam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Yam Equivalents at Other Brands
Matching Yam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 290B-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Yam
At Sherwin-Williams, the closest color to Yam is Navel (SW 6887) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Navel swatch →
Benjamin Moore Equivalent of Yam
At Benjamin Moore, the closest color to Yam is Startling Orange (2016-10) — very close at ΔE 3.16, though not an exact twin. It runs slightly darker (LRV 32 vs 34) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Startling Orange swatch →
PPG / Glidden Equivalent of Yam
PPG / Glidden has no exact twin of Yam. The nearest is Dynamo (PPG17-22) at ΔE 4.93 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 34). Compare large swatches before substituting. See the full Dynamo swatch →
Glidden Equivalent of Yam
Glidden has no exact twin of Yam. The nearest is Jack O Lantern (89YR 36/694) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 36 vs 34). Compare large swatches before substituting. See the full Jack O Lantern swatch →
Dutch Boy Equivalent of Yam
Dutch Boy has no exact twin of Yam. The nearest is Outback Orange (110-7DB) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 32 vs 34). Compare large swatches before substituting. See the full Outback Orange swatch →
Dunn-Edwards Equivalent of Yam
Dunn-Edwards has no exact twin of Yam. The nearest is Bright Mango (DE5195) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 34). Compare large swatches before substituting. See the full Bright Mango swatch →
Diamond Vogel Equivalent of Yam
Diamond Vogel has no exact twin of Yam. The nearest is Orange you Happy? (0970) at ΔE 4.53 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 37 vs 34). Compare large swatches before substituting. See the full Orange you Happy? swatch →