Rose paint colors
Top picks for rose
4 best matchesThe truest rose matches across every US brand. Each card links to a single-color reference or full brand guide.
More rose shades
17 variantsDrill into shade variants — modifier-specific bands (light, deep, muted) and named in-between shades each link to their own hub with cross-brand matches.
Rose at every US brand
17 brands · up to 10 picks eachThe closest rose matches at each brand, truest first, drawn from its full lineup. Tap any swatch for its single-color spec; tap the brand title for the brand's complete deck.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Backdrop
Kompozit
About rose
Rose is a muted pink-red with a soft floral warmth. It sits in the family of dusty, grayed-down pinks rather than the bright bubblegum or hot pinks people often picture when they hear "pink." That little bit of gray and red is what keeps rose feeling grown-up and easy to live with instead of loud or sweet.
The reference for this shade is a digital hex value with an LRV around 44, which puts it squarely in the mid-range for lightness. That means rose is neither airy and pale nor deep and saturated. On a wall it reads as a gentle, warm color that holds its own without dominating a room.
One important thing to know up front: "Rose" is a color name and a digital starting point, not a single can you pull off a shelf. To actually paint a wall, the color gets matched and mixed to order, and nearly every major US brand can hit a version of it. The rest of this guide covers what makes a good rose, where it shines, and how to get it right in real paint.
What Makes a Good Rose
A good rose is built on a careful balance of red, pink, and gray. Too much pure red and it tips into salmon or terracotta. Too little gray and it turns sweet and juvenile, like a nursery pink. The dusty, slightly muted quality is what makes rose feel calm and refined rather than candy-like.
Undertones are everything here. Some roses lean warm, with a peach or coral hint that feels cozy. Others lean cool, with a mauve or lavender edge that feels more elegant and quiet. Neither is wrong, but they behave very differently on a wall, so it pays to know which direction your rose is leaning before you commit.
How Rose Reads on a Wall
With an LRV of 44, rose lands right in the middle of the brightness scale. It will not bounce light around a room the way a near-white does, and it will not swallow light the way a deep, saturated color does. Expect a soft, warm glow that feels present but not heavy.
That mid-range LRV also means rose shifts noticeably with the light. In bright, direct sun it can look fresh and a little pinker. In dim or north-facing rooms it grays down and reads more muted, sometimes almost beige-pink. Always test it on the actual wall before deciding, because the swatch in the store will not tell you the whole story.
Where Rose Works Best
Rose is at its best in spaces meant to feel warm and personal. Bedrooms, powder rooms, dining rooms, and reading nooks all suit it well, because the floral warmth adds comfort without screaming for attention. It also flatters skin tones, which makes it a quiet favorite for bedrooms and dressing areas.
Light direction matters a lot. South- and west-facing rooms get the most out of rose, keeping it lively and warm through the day. In cold, north-facing rooms a cool-leaning rose can turn gray and a little sad, so a warmer version usually holds up better there. Rose tends to struggle in very utilitarian spaces like garages or busy kitchens, where its softness can feel out of place.
Pairing Rose with Trim, Ceilings, and Colors
Crisp white trim is the safest and most flattering partner for rose, since it sharpens the edges and keeps the pink from feeling washed out. A soft, warm white on the ceiling keeps the room cohesive, while a stark bright white ceiling can make rose look slightly muddy by comparison. Match the temperature of your whites to the undertone of your rose for the cleanest result.
For coordinating colors, rose loves natural and grounded companions. Warm woods, soft greens, and muted clay tones all bring out its best. For a calmer scheme pair it with greige or mushroom neutrals, and for contrast a deep charcoal or forest green gives rose something solid to lean against.
How to Get Rose in Real Paint
Because rose is a color reference rather than a specific product, you get it by having paint matched and mixed to order. Take the rose target to a paint counter or any store with a tinting machine, and they can build it in the brand, finish, and quality you want. The digital hex is only a starting point, so the matched paint may shift slightly from what you saw on a screen.
This is actually good news for shoppers. You are not locked into one brand to get rose. You can match it across nearly every major US line, which means you can choose based on price, durability, sheen, or whatever else matters to you, and still land on the same warm, dusty pink.
Rose paint — frequently asked questions
Is rose too pink for a whole room?+
Not usually, because rose is muted and grayed-down rather than bright. Its floral warmth reads as soft and grown-up, especially with crisp white trim. If you are nervous, start with a smaller space like a powder room or bedroom and see how it feels.
What undertone should I look for in a rose?+
It depends on your room. Warm roses with a peach or coral hint feel cozy and hold up well in cold, north-facing rooms. Cool roses with a mauve or lavender edge feel more elegant but can go gray in low light, so test both on your wall.
What does an LRV of 44 mean for how bright rose looks?+
An LRV of 44 puts rose right in the middle of the brightness scale. It will not brighten a room like a near-white, and it will not darken it like a deep color. Expect a soft, warm glow that feels present but not heavy.
What trim and ceiling colors go with rose?+
Crisp white trim is the most flattering choice, since it sharpens the edges and keeps rose from looking washed out. For the ceiling, a soft warm white keeps things cohesive. Match the temperature of your whites to your rose's undertone for the cleanest look.
Can I get rose in any paint brand?+
Yes. Rose is a color reference, not a single product, so it is mixed to order at the paint counter. Nearly every major US brand can match a version of it, which lets you pick based on price, finish, or durability while still getting the same shade.
What are the most common mistakes people make with rose?+
The biggest one is skipping a real-wall test, since rose shifts a lot with light direction. People also pick a rose that is too saturated, which turns sweet and juvenile, or they pair it with a mismatched white that makes it look muddy. Test in your actual light and check the undertone before committing.