Color spec
| Brand | Hirshfield's |
| Name | O Fortuna |
| SKU | 0070 |
| Hex | #E1B8B5 |
| RGB | 225, 184, 181 |
| HSL | 4°, 42%, 80% |
| LRV | 54 |
| Undertone | red / warm |
| Family | Pink |
About Hirshfield's O Fortuna
At LRV 54, O Fortuna is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
O Fortuna is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to O Fortuna within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E1B8B5 in HSL space. Pair O Fortuna with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's O Fortuna Equivalents at Other Brands
Matching O Fortuna from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0070 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of O Fortuna
Sherwin-Williams's nearest match is Gracious Rose (SW 6317), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 53 vs 54) and carries a warm red undertone, so it substitutes for O Fortuna without repainting risk. See the full Gracious Rose swatch →
Behr Equivalent of O Fortuna
The closest Behr equivalent of O Fortuna is Melted Ice Cream (220E-3). At ΔE 0.73 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 52 vs 54). If Behr is your counter, order Melted Ice Cream and you'll get the same color. See the full Melted Ice Cream swatch →
Benjamin Moore Equivalent of O Fortuna
At Benjamin Moore, the closest color to O Fortuna is Coral Dust (2173-50) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 54 vs 54) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coral Dust swatch →
Valspar Equivalent of O Fortuna
The closest Valspar equivalent of O Fortuna is Soft Pink (1008-8B). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 53.3 vs 54). If Valspar is your counter, order Soft Pink and you'll get the same color. See the full Soft Pink swatch →
PPG / Glidden Equivalent of O Fortuna
At PPG / Glidden, the closest color to O Fortuna is Rose Hip (PPG1055-3) — very close at ΔE 2.35, though not an exact twin. It sits at the same lightness (LRV 53 vs 54) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rose Hip swatch →
Glidden Equivalent of O Fortuna
At Glidden, the closest color to O Fortuna is Rose Hip (PPG1055-3) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 53 vs 54) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rose Hip swatch →
Dutch Boy Equivalent of O Fortuna
The closest Dutch Boy equivalent of O Fortuna is Glowing Rose (303-3DB). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 55 vs 54). If Dutch Boy is your counter, order Glowing Rose and you'll get the same color. See the full Glowing Rose swatch →
HGTV Home by Sherwin-Williams Equivalent of O Fortuna
HGTV Home by Sherwin-Williams's nearest match is Allison's Pink (HGSW 2036), visually identical in normal room light (ΔE 1.29). It runs slightly darker (LRV 52 vs 54) and carries a warm red undertone, so it substitutes for O Fortuna without repainting risk. See the full Allison's Pink swatch →
Dunn-Edwards Equivalent of O Fortuna
At Dunn-Edwards, the closest color to O Fortuna is Pencil Eraser (DE6024) — very close at ΔE 3.15, though not an exact twin. It runs slightly darker (LRV 49 vs 54) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pencil Eraser swatch →
Magnolia Home Equivalent of O Fortuna
Magnolia Home has no exact twin of O Fortuna. The nearest is Cabbage Rose (JG-26) at ΔE 4.57 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 60 vs 54). Compare large swatches before substituting. See the full Cabbage Rose swatch →
Farrow & Ball Equivalent of O Fortuna
At Farrow & Ball, the closest color to O Fortuna is Nancy's Blushes (NO. 278) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 54 vs 54) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Nancy's Blushes swatch →
Diamond Vogel Equivalent of O Fortuna
Diamond Vogel's nearest match is O Fortuna (0070), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 55 vs 54) and carries a warm red undertone, so it substitutes for O Fortuna without repainting risk. See the full O Fortuna swatch →
Rodda Equivalent of O Fortuna
Rodda doesn't make a true equivalent of O Fortuna — the nearest deck color, Tan (CA050), is clearly different (ΔE 12.02). For an exact match, any Rodda retailer can custom-tint Hirshfield's 0070 instead. See the full Tan swatch →
C2 Paint Equivalent of O Fortuna
C2 Paint doesn't make a true equivalent of O Fortuna — the nearest deck color, Tomfoolery (C2-544), is clearly different (ΔE 5.55). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 0070 instead. See the full Tomfoolery swatch →
Clare Equivalent of O Fortuna
Clare doesn't make a true equivalent of O Fortuna — the nearest deck color, Meet Cute (PNT100-LT-60), is clearly different (ΔE 7.38). For an exact match, any Clare retailer can custom-tint Hirshfield's 0070 instead. See the full Meet Cute swatch →
Portola Paints Equivalent of O Fortuna
Portola Paints doesn't make a true equivalent of O Fortuna — the nearest deck color, Angel's Landing (ANGEL'S LANDING), is clearly different (ΔE 9.27). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0070 instead. See the full Angel's Landing swatch →
Annie Sloan Equivalent of O Fortuna
Annie Sloan doesn't make a true equivalent of O Fortuna — the nearest deck color, Paloma (PALOMA), is clearly different (ΔE 10.94). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0070 instead. See the full Paloma swatch →
Backdrop Equivalent of O Fortuna
Backdrop doesn't make a true equivalent of O Fortuna — the nearest deck color, Boy Meets Girl (BD-BG), is clearly different (ΔE 5.07). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0070 instead. See the full Boy Meets Girl swatch →
Rust-Oleum Equivalent of O Fortuna
Rust-Oleum doesn't make a true equivalent of O Fortuna — the nearest deck color, Blush Pink (285142), is clearly different (ΔE 7.54). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0070 instead. See the full Blush Pink swatch →
Kompozit Equivalent of O Fortuna
The closest Kompozit equivalent of O Fortuna is O Fortuna (0070). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 54 vs 54). If Kompozit is your counter, order O Fortuna and you'll get the same color. See the full O Fortuna swatch →