Persuasion
PPG1077-3 · #C4AD96 · LRV 44 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Anonymous20
- 2Dorian Gray39
- 3Persuasion44
- 4Agreeable Gray60
- 5Pale Oak69
What Color Is Persuasion, Really?
Persuasion reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how PPG / Glidden PPG1077-3 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Persuasion
Persuasion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
How Lighting Changes Persuasion
Persuasion sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Persuasion are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint PPG / Glidden PPG1077-3 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Antler VelvetSW 9111 · Sherwin-Williams | 1.8 | 43 | Color page → |
| Behr | BasswoodMQ2-46 · Behr | 0.9 | 45 | Color page → |
| Benjamin Moore | TruffleAF-130 · Benjamin Moore | 1.3 | 44 | Color page → |
| Valspar | Moose Mousse3003-10A · Valspar | 0.6 | 45.1 | Color page → |
| Glidden | PersuasionPPG1077-3 · Glidden | 0.8 | 44 | Color page → |
| Dutch Boy | Natural Twine411-3DB · Dutch Boy | 0.9 | 44 | Color page → |
Similar PPG / Glidden Colors
The nearest shades to Persuasion within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #C4AD96 in HSL space. Pair Persuasion with one accent and one neutral — the swatches below are starting points, not final picks.
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