Color spec
| Brand | Glidden |
| Name | Persuasion |
| SKU | PPG1077-3 |
| Hex | #C4AE96 |
| RGB | 196, 174, 150 |
| HSL | 31°, 28%, 68% |
| LRV | 44 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Glidden Persuasion
Persuasion sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Persuasion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Persuasion within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C4AE96 in HSL space. Pair Persuasion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Persuasion Equivalents at Other Brands
Matching Persuasion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1077-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Persuasion
At Sherwin-Williams, the closest color to Persuasion is Khaki Shade (SW 7533) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Khaki Shade swatch →
Behr Equivalent of Persuasion
Behr's nearest match is Basswood (MQ2-46), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 45 vs 44) and carries a warm red-orange undertone, so it substitutes for Persuasion without repainting risk. See the full Basswood swatch →
Benjamin Moore Equivalent of Persuasion
The closest Benjamin Moore equivalent of Persuasion is Truffle (AF-130). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 44 vs 44). If Benjamin Moore is your counter, order Truffle and you'll get the same color. See the full Truffle swatch →
Valspar Equivalent of Persuasion
The closest Valspar equivalent of Persuasion is Moose Mousse (3003-10A). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 45.1 vs 44). If Valspar is your counter, order Moose Mousse and you'll get the same color. See the full Moose Mousse swatch →
PPG / Glidden Equivalent of Persuasion
The closest PPG / Glidden equivalent of Persuasion is Persuasion (PPG1077-3). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 44 vs 44). If PPG / Glidden is your counter, order Persuasion and you'll get the same color. See the full Persuasion swatch →
Dutch Boy Equivalent of Persuasion
Dutch Boy's nearest match is Natural Twine (411-3DB), visually identical in normal room light (ΔE 1.1). It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone, so it substitutes for Persuasion without repainting risk. See the full Natural Twine swatch →
HGTV Home by Sherwin-Williams Equivalent of Persuasion
At HGTV Home by Sherwin-Williams, the closest color to Persuasion is Khaki Shade (HGSW 3455) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Khaki Shade swatch →
Dunn-Edwards Equivalent of Persuasion
Dunn-Edwards's nearest match is Sandal (DEC715), visually identical in normal room light (ΔE 1.72). It runs slightly darker (LRV 42 vs 44) and carries a warm red-orange undertone, so it substitutes for Persuasion without repainting risk. See the full Sandal swatch →
Magnolia Home Equivalent of Persuasion
At Magnolia Home, the closest color to Persuasion is Embossed Letter (JG-106) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Embossed Letter swatch →
Farrow & Ball Equivalent of Persuasion
Farrow & Ball has no exact twin of Persuasion. The nearest is Jitney (NO. 293) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 46 vs 44). Compare large swatches before substituting. See the full Jitney swatch →
Diamond Vogel Equivalent of Persuasion
Diamond Vogel's nearest match is 3am Latte (0175), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone, so it substitutes for Persuasion without repainting risk. See the full 3am Latte swatch →
Hirshfield's Equivalent of Persuasion
Hirshfield's has no exact twin of Persuasion. The nearest is Apple Pie (0162) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 44 vs 44). Compare large swatches before substituting. See the full Apple Pie swatch →
Rodda Equivalent of Persuasion
At Rodda, the closest color to Persuasion is Cardamom (CA141) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cardamom swatch →
C2 Paint Equivalent of Persuasion
C2 Paint's nearest match is Epicure (C2-829), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone, so it substitutes for Persuasion without repainting risk. See the full Epicure swatch →
Kompozit Equivalent of Persuasion
Kompozit has no exact twin of Persuasion. The nearest is Apple Pie (0162) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 44 vs 44). Compare large swatches before substituting. See the full Apple Pie swatch →