Color spec
| Brand | Hirshfield's |
| Name | Rose Souvenir |
| SKU | 1178 |
| Hex | #C290C5 |
| RGB | 194, 144, 197 |
| HSL | 297°, 31%, 67% |
| LRV | 37 |
| Undertone | violet / cool |
| Family | Purple |
About Hirshfield's Rose Souvenir
Rose Souvenir sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Rose Souvenir is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Rose Souvenir within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C290C5 in HSL space. Pair Rose Souvenir with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Rose Souvenir Equivalents at Other Brands
Matching Rose Souvenir from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1178 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rose Souvenir
Sherwin-Williams has no exact twin of Rose Souvenir. The nearest is Drama Violet (SW 6978) at ΔE 4.74 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 29 vs 37). Compare large swatches before substituting. See the full Drama Violet swatch →
Behr Equivalent of Rose Souvenir
Behr doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Minstrel Rose (S140-4), is clearly different (ΔE 5.77). For an exact match, any Behr retailer can custom-tint Hirshfield's 1178 instead. See the full Minstrel Rose swatch →
Benjamin Moore Equivalent of Rose Souvenir
Benjamin Moore doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Hydrangea (1390), is clearly different (ΔE 5.5). For an exact match, any Benjamin Moore retailer can custom-tint Hirshfield's 1178 instead. See the full Hydrangea swatch →
Valspar Equivalent of Rose Souvenir
Valspar has no exact twin of Rose Souvenir. The nearest is La La Love (1003-3C) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full La La Love swatch →
PPG / Glidden Equivalent of Rose Souvenir
PPG / Glidden has no exact twin of Rose Souvenir. The nearest is Moorland Heather (PPG1251-5) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 38 vs 37). Compare large swatches before substituting. See the full Moorland Heather swatch →
Glidden Equivalent of Rose Souvenir
At Glidden, the closest color to Rose Souvenir is Confetti Purple (40RB 36/264) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Confetti Purple swatch →
Dutch Boy Equivalent of Rose Souvenir
At Dutch Boy, the closest color to Rose Souvenir is Glitzy Glam (145-4DB) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Glitzy Glam swatch →
HGTV Home by Sherwin-Williams Equivalent of Rose Souvenir
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Rosee Pink (HGSW 1015), is clearly different (ΔE 10.13). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1178 instead. See the full Rosee Pink swatch →
Dunn-Edwards Equivalent of Rose Souvenir
At Dunn-Edwards, the closest color to Rose Souvenir is Amethyst Show (DE5990) — very close at ΔE 3.39, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Show swatch →
Magnolia Home Equivalent of Rose Souvenir
Magnolia Home doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 20.13). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1178 instead. See the full Vintage Collection swatch →
Farrow & Ball Equivalent of Rose Souvenir
Farrow & Ball doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Cinder Rose (NO. 246), is clearly different (ΔE 14.89). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1178 instead. See the full Cinder Rose swatch →
Diamond Vogel Equivalent of Rose Souvenir
The closest Diamond Vogel equivalent of Rose Souvenir is Rose Souvenir (1178). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 37 vs 37). If Diamond Vogel is your counter, order Rose Souvenir and you'll get the same color. See the full Rose Souvenir swatch →
Rodda Equivalent of Rose Souvenir
Rodda doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Wild and Free (R104), is clearly different (ΔE 18.25). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1178 instead. See the full Wild and Free swatch →
C2 Paint Equivalent of Rose Souvenir
C2 Paint doesn't make a true equivalent of Rose Souvenir — the nearest deck color, African Purple (C2-781), is clearly different (ΔE 14.05). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1178 instead. See the full African Purple swatch →
Clare Equivalent of Rose Souvenir
Clare doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Cosmic Vibes (PNT100-LT-32), is clearly different (ΔE 17.99). For an exact match, any Clare retailer can custom-tint Hirshfield's 1178 instead. See the full Cosmic Vibes swatch →
Portola Paints Equivalent of Rose Souvenir
Portola Paints doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Twin Peaks (TWIN PEAKS), is clearly different (ΔE 18.84). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1178 instead. See the full Twin Peaks swatch →
Annie Sloan Equivalent of Rose Souvenir
Annie Sloan doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Paloma (PALOMA), is clearly different (ΔE 21.31). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1178 instead. See the full Paloma swatch →
Backdrop Equivalent of Rose Souvenir
Backdrop doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Rosita (BD-RO), is clearly different (ΔE 20.7). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1178 instead. See the full Rosita swatch →
Rust-Oleum Equivalent of Rose Souvenir
Rust-Oleum doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Aged Gray (285143), is clearly different (ΔE 21.07). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1178 instead. See the full Aged Gray swatch →
Kompozit Equivalent of Rose Souvenir
The closest Kompozit equivalent of Rose Souvenir is Rose Souvenir (1178). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 35 vs 37). If Kompozit is your counter, order Rose Souvenir and you'll get the same color. See the full Rose Souvenir swatch →