Color guide · Hirshfield's · Red

Cogswell Cedar

H0012 · #90534A · LRV 13 · warm red tone

H0012 · #90534A · LRV 13 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Cogswell CedarHirshfield's · H0012
The color, edge to edge.Use your own photo →
Cogswell Cedar
HIRSHFIELD'S · H0012 · #90534A
Brand · codeHirshfield'sH0012 · all Hirshfield's reds
LRV13Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#90534A · 144, 83, 74 · 8°, 32%, 43%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Rumors8
  3. 3Cogswell Cedar13
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is Cogswell Cedar, Really?

Cogswell Cedar reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Hirshfield's H0012 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Cogswell Cedar

Cogswell Cedar works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Cogswell Cedar

With an LRV of 13, Cogswell Cedar is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Cogswell Cedar are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Hirshfield's H0012 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Hirshfield's Colors

The nearest shades to Cogswell Cedar within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Cogswell Cedar · 3.5 : 1 · large text onlyWhite text on Cogswell Cedar · 6 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #90534A in HSL space. Pair Cogswell Cedar with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#90534A + #4A8790
TRIADIC
#90534A · #4A9053 · #534A90
ANALOGOUS
#904A64 · #90534A · #90764A

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