Color spec
| Brand | Hirshfield's |
| Name | Dark Marmalade |
| SKU | 1040 |
| Hex | #994939 |
| RGB | 153, 73, 57 |
| HSL | 10°, 46%, 41% |
| LRV | 13 |
| Undertone | red / warm |
| Family | Brown |
About Hirshfield's Dark Marmalade
With an LRV of 13, Dark Marmalade is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Dark Marmalade works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Dark Marmalade within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #994939 in HSL space. Pair Dark Marmalade with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Dark Marmalade Equivalents at Other Brands
Matching Dark Marmalade from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1040 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Dark Marmalade
At Sherwin-Williams, the closest color to Dark Marmalade is Spicy Hue (SW 6342) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spicy Hue swatch →
Behr Equivalent of Dark Marmalade
At Behr, the closest color to Dark Marmalade is Smokin Hot (MQ1-24) — very close at ΔE 2.25, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smokin Hot swatch →
Benjamin Moore Equivalent of Dark Marmalade
The closest Benjamin Moore equivalent of Dark Marmalade is Rich Chestnut (2090-20). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 13). If Benjamin Moore is your counter, order Rich Chestnut and you'll get the same color. See the full Rich Chestnut swatch →
Valspar Equivalent of Dark Marmalade
At Valspar, the closest color to Dark Marmalade is Tropical Nut (2003-5A) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 12.7 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Nut swatch →
PPG / Glidden Equivalent of Dark Marmalade
At PPG / Glidden, the closest color to Dark Marmalade is Cedar Chest (PPG1065-7) — very close at ΔE 2.32, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cedar Chest swatch →
Glidden Equivalent of Dark Marmalade
At Glidden, the closest color to Dark Marmalade is Cedar Chest (PPG1065-7) — very close at ΔE 2.59, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cedar Chest swatch →
Dutch Boy Equivalent of Dark Marmalade
At Dutch Boy, the closest color to Dark Marmalade is Terra Orange (308-7DB) — very close at ΔE 2.35, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terra Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Dark Marmalade
At HGTV Home by Sherwin-Williams, the closest color to Dark Marmalade is Lustre Red (HGSW 2081) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lustre Red swatch →
Dunn-Edwards Equivalent of Dark Marmalade
At Dunn-Edwards, the closest color to Dark Marmalade is Arabian Red (DEA155) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Arabian Red swatch →
Magnolia Home Equivalent of Dark Marmalade
Magnolia Home has no exact twin of Dark Marmalade. The nearest is Home At Last (JG-30) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Home At Last swatch →
Farrow & Ball Equivalent of Dark Marmalade
Farrow & Ball doesn't make a true equivalent of Dark Marmalade — the nearest deck color, Incarnadine (NO. 248), is clearly different (ΔE 6.47). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1040 instead. See the full Incarnadine swatch →
Diamond Vogel Equivalent of Dark Marmalade
Diamond Vogel has no exact twin of Dark Marmalade. The nearest is Queen's Coat (H009) at ΔE 4.31 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Queen's Coat swatch →
Rodda Equivalent of Dark Marmalade
At Rodda, the closest color to Dark Marmalade is Smoked Salmon (CA225) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Dark Marmalade
C2 Paint's nearest match is Fez (C2-569), visually identical in normal room light (ΔE 1.7). It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone, so it substitutes for Dark Marmalade without repainting risk. See the full Fez swatch →
Clare Equivalent of Dark Marmalade
Clare doesn't make a true equivalent of Dark Marmalade — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 9.82). For an exact match, any Clare retailer can custom-tint Hirshfield's 1040 instead. See the full Vintage swatch →
Portola Paints Equivalent of Dark Marmalade
Portola Paints doesn't make a true equivalent of Dark Marmalade — the nearest deck color, Zion (ZION), is clearly different (ΔE 8.4). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1040 instead. See the full Zion swatch →
Annie Sloan Equivalent of Dark Marmalade
Annie Sloan doesn't make a true equivalent of Dark Marmalade — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 8.21). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1040 instead. See the full Primer Red swatch →
Backdrop Equivalent of Dark Marmalade
Backdrop doesn't make a true equivalent of Dark Marmalade — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 6.96). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1040 instead. See the full Bahaus swatch →
Rust-Oleum Equivalent of Dark Marmalade
Rust-Oleum doesn't make a true equivalent of Dark Marmalade — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 8.93). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1040 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Dark Marmalade
The closest Kompozit equivalent of Dark Marmalade is Dark Marmalade (1040). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 13). If Kompozit is your counter, order Dark Marmalade and you'll get the same color. See the full Dark Marmalade swatch →