Color spec
| Brand | Hirshfield's |
| Name | Chuckles |
| SKU | 1089 |
| Hex | #BF413A |
| RGB | 191, 65, 58 |
| HSL | 3°, 53%, 49% |
| LRV | 16 |
| Undertone | red / warm |
| Family | Red |
About Hirshfield's Chuckles
With an LRV of 16, Chuckles is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Chuckles works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Chuckles within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BF413A in HSL space. Pair Chuckles with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Chuckles Equivalents at Other Brands
Matching Chuckles from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1089 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chuckles
Sherwin-Williams's nearest match is Ablaze (SW 6870), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Chuckles without repainting risk. See the full Ablaze swatch →
Behr Equivalent of Chuckles
At Behr, the closest color to Chuckles is Deep Fire (M180-7) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Deep Fire swatch →
Benjamin Moore Equivalent of Chuckles
Benjamin Moore's nearest match is Ravishing Red (2008-10), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone, so it substitutes for Chuckles without repainting risk. See the full Ravishing Red swatch →
Valspar Equivalent of Chuckles
Valspar's nearest match is Oh So Red (1009-1), visually identical in normal room light (ΔE 1.53). It runs slightly darker (LRV 14.3 vs 16) and carries a warm red undertone, so it substitutes for Chuckles without repainting risk. See the full Oh So Red swatch →
PPG / Glidden Equivalent of Chuckles
At PPG / Glidden, the closest color to Chuckles is Teaberry Blossom (PPG1189-7) — very close at ΔE 2.62, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Teaberry Blossom swatch →
Glidden Equivalent of Chuckles
At Glidden, the closest color to Chuckles is Red Geranium (19YR 14/629) — very close at ΔE 2.32, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Geranium swatch →
Dutch Boy Equivalent of Chuckles
Dutch Boy's nearest match is Luscious Scarlet (105-7DB), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Chuckles without repainting risk. See the full Luscious Scarlet swatch →
HGTV Home by Sherwin-Williams Equivalent of Chuckles
HGTV Home by Sherwin-Williams's nearest match is Scotch Bonnet Pepper (HGSW 1081), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone, so it substitutes for Chuckles without repainting risk. See the full Scotch Bonnet Pepper swatch →
Dunn-Edwards Equivalent of Chuckles
At Dunn-Edwards, the closest color to Chuckles is Candy Crush (DEFD13) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Candy Crush swatch →
Magnolia Home Equivalent of Chuckles
Magnolia Home has no exact twin of Chuckles. The nearest is Vine Ripened Tomato (JG-25) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Chuckles
Farrow & Ball has no exact twin of Chuckles. The nearest is Blazer (NO. 212) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Blazer swatch →
Diamond Vogel Equivalent of Chuckles
At Diamond Vogel, the closest color to Chuckles is Tropical Heat (1082) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Heat swatch →
Rodda Equivalent of Chuckles
Rodda doesn't make a true equivalent of Chuckles — the nearest deck color, Smoked Salmon (CA225), is clearly different (ΔE 9.39). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1089 instead. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Chuckles
C2 Paint's nearest match is Winterberry (BD62), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone, so it substitutes for Chuckles without repainting risk. See the full Winterberry swatch →
Clare Equivalent of Chuckles
Clare doesn't make a true equivalent of Chuckles — the nearest deck color, Sriracha (PNT100-DP-29), is clearly different (ΔE 7.26). For an exact match, any Clare retailer can custom-tint Hirshfield's 1089 instead. See the full Sriracha swatch →
Portola Paints Equivalent of Chuckles
Portola Paints doesn't make a true equivalent of Chuckles — the nearest deck color, Zion (ZION), is clearly different (ΔE 14.43). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1089 instead. See the full Zion swatch →
Annie Sloan Equivalent of Chuckles
Annie Sloan doesn't make a true equivalent of Chuckles — the nearest deck color, Emperors Silk (EMPERORS SILK), is clearly different (ΔE 7.53). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1089 instead. See the full Emperors Silk swatch →
Backdrop Equivalent of Chuckles
Backdrop doesn't make a true equivalent of Chuckles — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 6.65). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1089 instead. See the full Bahaus swatch →
Rust-Oleum Equivalent of Chuckles
Rust-Oleum has no exact twin of Chuckles. The nearest is Farmhouse Red (329211) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 16). Compare large swatches before substituting. See the full Farmhouse Red swatch →
Kompozit Equivalent of Chuckles
The closest Kompozit equivalent of Chuckles is Chuckles (1089). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 16). If Kompozit is your counter, order Chuckles and you'll get the same color. See the full Chuckles swatch →