Very Berry
40RR 11/430 · #A33E66 · LRV 11 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Redwood0
- 2Bewitched6
- 3Very Berry11
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is Very Berry, Really?
Very Berry reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Glidden 40RR 11/430 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Very Berry
Very Berry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Very Berry
With an LRV of 11, Very Berry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Very Berry are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Glidden 40RR 11/430 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | HotSW 6843 · Sherwin-Williams | 3.7 | 14 | Color page → |
| Behr | Fuschia FlairHDC-SM14-1 · Behr | 2.3 | 14 | Color page → |
| Benjamin Moore | Berry FizzCSP-440 · Benjamin Moore | 1.3 | 14 | Color page → |
| PPG / Glidden | Heart's DesirePPG1183-7 · PPG / Glidden | 3.5 | 13 | Color page → |
| Dutch Boy | Harmony Red202-6DB · Dutch Boy | 4.3 | 13 | Color page → |
| Dunn-Edwards | Deep MagentaDE5013 · Dunn-Edwards | 3.4 | 11 | Color page → |
Similar Glidden Colors
The nearest shades to Very Berry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #A33E66 in HSL space. Pair Very Berry with one accent and one neutral — the swatches below are starting points, not final picks.
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