Color spec
| Brand | Glidden |
| Name | Very Berry |
| SKU | 40RR 11/430 |
| Hex | #A33E66 |
| RGB | 163, 62, 102 |
| HSL | 336°, 45%, 44% |
| LRV | 11 |
| Undertone | magenta / warm |
| Family | Red |
About Glidden Very Berry
With an LRV of 11, Very Berry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Very Berry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Very Berry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A33E66 in HSL space. Pair Very Berry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Very Berry Equivalents at Other Brands
Matching Very Berry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 40RR 11/430 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Very Berry
Sherwin-Williams has no exact twin of Very Berry. The nearest is Hot (SW 6843) at ΔE 3.73 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 11). Compare large swatches before substituting. See the full Hot swatch →
Behr Equivalent of Very Berry
Behr's nearest match is Lingonberry Punch (M150-6), visually identical in normal room light (ΔE 1.93). It sits at the same lightness (LRV 11 vs 11) and carries a warm magenta undertone, so it substitutes for Very Berry without repainting risk. See the full Lingonberry Punch swatch →
Benjamin Moore Equivalent of Very Berry
At Benjamin Moore, the closest color to Very Berry is Royal Flush (2076-20) — very close at ΔE 2.02, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Royal Flush swatch →
Valspar Equivalent of Very Berry
Valspar doesn't make a true equivalent of Very Berry — the nearest deck color, Jam Jar (M221), is clearly different (ΔE 5.47). For an exact match, any Valspar retailer can custom-tint Glidden 40RR 11/430 instead. See the full Jam Jar swatch →
PPG / Glidden Equivalent of Very Berry
At PPG / Glidden, the closest color to Very Berry is Heart's Desire (PPG1183-7) — very close at ΔE 3.48, though not an exact twin. It runs slightly lighter (LRV 13 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Heart's Desire swatch →
Dutch Boy Equivalent of Very Berry
Dutch Boy has no exact twin of Very Berry. The nearest is Harmony Red (202-6DB) at ΔE 4.34 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Harmony Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Very Berry
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Very Berry — the nearest deck color, Very Cherry (HGSW 1033), is clearly different (ΔE 6.13). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 40RR 11/430 instead. See the full Very Cherry swatch →
Dunn-Edwards Equivalent of Very Berry
At Dunn-Edwards, the closest color to Very Berry is Deep Magenta (DE5013) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Deep Magenta swatch →
Magnolia Home Equivalent of Very Berry
Magnolia Home doesn't make a true equivalent of Very Berry — the nearest deck color, Vine Ripened Tomato (JG-25), is clearly different (ΔE 13.42). For an exact match, any Magnolia Home retailer can custom-tint Glidden 40RR 11/430 instead. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Very Berry
Farrow & Ball doesn't make a true equivalent of Very Berry — the nearest deck color, Rectory Red (NO. 217), is clearly different (ΔE 9.02). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 40RR 11/430 instead. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Very Berry
The closest Diamond Vogel equivalent of Very Berry is Bridesmaid (1159). At ΔE 0.27 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 12 vs 11). If Diamond Vogel is your counter, order Bridesmaid and you'll get the same color. See the full Bridesmaid swatch →
Hirshfield's Equivalent of Very Berry
At Hirshfield's, the closest color to Very Berry is Can Can (1131) — very close at ΔE 2.23, though not an exact twin. It runs slightly lighter (LRV 14 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Can Can swatch →
Rodda Equivalent of Very Berry
Rodda doesn't make a true equivalent of Very Berry — the nearest deck color, Picante (CA227), is clearly different (ΔE 16.37). For an exact match, any Rodda retailer can custom-tint Glidden 40RR 11/430 instead. See the full Picante swatch →
C2 Paint Equivalent of Very Berry
C2 Paint doesn't make a true equivalent of Very Berry — the nearest deck color, Plum Tomato (BD61), is clearly different (ΔE 7.08). For an exact match, any C2 Paint retailer can custom-tint Glidden 40RR 11/430 instead. See the full Plum Tomato swatch →
Clare Equivalent of Very Berry
Clare doesn't make a true equivalent of Very Berry — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 14.03). For an exact match, any Clare retailer can custom-tint Glidden 40RR 11/430 instead. See the full Big Apple swatch →
Portola Paints Equivalent of Very Berry
Portola Paints doesn't make a true equivalent of Very Berry — the nearest deck color, Zion (ZION), is clearly different (ΔE 22.27). For an exact match, any Portola Paints retailer can custom-tint Glidden 40RR 11/430 instead. See the full Zion swatch →
Annie Sloan Equivalent of Very Berry
Annie Sloan doesn't make a true equivalent of Very Berry — the nearest deck color, Emperors Silk (EMPERORS SILK), is clearly different (ΔE 10.96). For an exact match, any Annie Sloan retailer can custom-tint Glidden 40RR 11/430 instead. See the full Emperors Silk swatch →
Backdrop Equivalent of Very Berry
Backdrop doesn't make a true equivalent of Very Berry — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 15.77). For an exact match, any Backdrop retailer can custom-tint Glidden 40RR 11/430 instead. See the full Bahaus swatch →
Rust-Oleum Equivalent of Very Berry
Rust-Oleum doesn't make a true equivalent of Very Berry — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 18.77). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 40RR 11/430 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Very Berry
At Kompozit, the closest color to Very Berry is Can Can (1131) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Can Can swatch →