Frankly Scarlet
70RR 15/400 · #AF4A61 · LRV 15 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Juneberry9
- 2Frankly Scarlet15
- 3Razzle Dazzle20
- 4Retro Pink38
What Color Is Frankly Scarlet, Really?
Frankly Scarlet reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Glidden 70RR 15/400 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Frankly Scarlet
Frankly Scarlet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Frankly Scarlet
With an LRV of 15, Frankly Scarlet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Frankly Scarlet are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Glidden 70RR 15/400 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Gala PinkSW 6579 · Sherwin-Williams | 0.5 | 15 | Color page → |
| Behr | Mineral Red180D-6 · Behr | 1.0 | 15 | Color page → |
| Benjamin Moore | Cherry Wine2080-30 · Benjamin Moore | 1.6 | 16 | Color page → |
| Valspar | Sienna Dust1007-3A · Valspar | 4.4 | 15.1 | Color page → |
| PPG / Glidden | Heart's AfirePPG13-14 · PPG / Glidden | 2.5 | 14 | Color page → |
| Dutch Boy | Strawberry Sorbet203-6DB · Dutch Boy | 3.6 | 14 | Color page → |
Similar Glidden Colors
The nearest shades to Frankly Scarlet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #AF4A61 in HSL space. Pair Frankly Scarlet with one accent and one neutral — the swatches below are starting points, not final picks.
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