Color guide · Glidden · Pink

Frankly Scarlet

70RR 15/400 · #AF4A61 · LRV 15 · warm red tone

70RR 15/400 · #AF4A61 · LRV 15 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Frankly ScarletGlidden · 70RR 15/400
The color, edge to edge.Use your own photo →
Frankly Scarlet
GLIDDEN · 70RR 15/400 · #AF4A61
Brand · codeGlidden70RR 15/400 · all Glidden pinks
LRV15Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyPink
Hex · RGB · HSL#AF4A61 · 175, 74, 97 · 346°, 41%, 49%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Juneberry9
  2. 2Frankly Scarlet15
  3. 3Razzle Dazzle20
  4. 4Retro Pink38
Undertone and depth

What Color Is Frankly Scarlet, Really?

Frankly Scarlet reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Glidden 70RR 15/400 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Frankly Scarlet

Frankly Scarlet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Light by light

How Lighting Changes Frankly Scarlet

With an LRV of 15, Frankly Scarlet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Frankly Scarlet are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Glidden 70RR 15/400 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Glidden Colors

The nearest shades to Frankly Scarlet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Frankly Scarlet · 4 : 1 · large text onlyWhite text on Frankly Scarlet · 5.3 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #AF4A61 in HSL space. Pair Frankly Scarlet with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AF4A61 + #4AAF98
TRIADIC
#AF4A61 · #61AF4A · #4A61AF
ANALOGOUS
#AF4A94 · #AF4A61 · #AF664A

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Jessica Williams

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