Color spec
| Brand | Glidden |
| Name | Frankly Scarlet |
| SKU | 70RR 15/400 |
| Hex | #AF4A61 |
| RGB | 175, 74, 97 |
| HSL | 346°, 41%, 49% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Red |
About Glidden Frankly Scarlet
With an LRV of 15, Frankly Scarlet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Frankly Scarlet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Frankly Scarlet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AF4A61 in HSL space. Pair Frankly Scarlet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Frankly Scarlet Equivalents at Other Brands
Matching Frankly Scarlet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 70RR 15/400 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Frankly Scarlet
The closest Sherwin-Williams equivalent of Frankly Scarlet is Gala Pink (SW 6579). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If Sherwin-Williams is your counter, order Gala Pink and you'll get the same color. See the full Gala Pink swatch →
Behr Equivalent of Frankly Scarlet
Behr's nearest match is Mineral Red (180D-6), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Frankly Scarlet without repainting risk. See the full Mineral Red swatch →
Benjamin Moore Equivalent of Frankly Scarlet
Benjamin Moore's nearest match is Cherry Wine (2080-30), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Frankly Scarlet without repainting risk. See the full Cherry Wine swatch →
Valspar Equivalent of Frankly Scarlet
Valspar has no exact twin of Frankly Scarlet. The nearest is Sienna Dust (1007-3A) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15.1 vs 15). Compare large swatches before substituting. See the full Sienna Dust swatch →
PPG / Glidden Equivalent of Frankly Scarlet
At PPG / Glidden, the closest color to Frankly Scarlet is Heart's Afire (PPG13-14) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Heart's Afire swatch →
Dutch Boy Equivalent of Frankly Scarlet
Dutch Boy has no exact twin of Frankly Scarlet. The nearest is Strawberry Sorbet (203-6DB) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Strawberry Sorbet swatch →
HGTV Home by Sherwin-Williams Equivalent of Frankly Scarlet
The closest HGTV Home by Sherwin-Williams equivalent of Frankly Scarlet is Very Cherry (HGSW 1033). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If HGTV Home by Sherwin-Williams is your counter, order Very Cherry and you'll get the same color. See the full Very Cherry swatch →
Dunn-Edwards Equivalent of Frankly Scarlet
At Dunn-Edwards, the closest color to Frankly Scarlet is Sangria (DE5041) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sangria swatch →
Farrow & Ball Equivalent of Frankly Scarlet
At Farrow & Ball, the closest color to Frankly Scarlet is Lake Red (NO. W92) — very close at ΔE 2.93, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lake Red swatch →
Diamond Vogel Equivalent of Frankly Scarlet
At Diamond Vogel, the closest color to Frankly Scarlet is Punky Pink (1129) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Punky Pink swatch →
Hirshfield's Equivalent of Frankly Scarlet
At Hirshfield's, the closest color to Frankly Scarlet is Punky Pink (1129) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Punky Pink swatch →
C2 Paint Equivalent of Frankly Scarlet
At C2 Paint, the closest color to Frankly Scarlet is Plum Tomato (BD61) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Plum Tomato swatch →
Kompozit Equivalent of Frankly Scarlet
At Kompozit, the closest color to Frankly Scarlet is Punky Pink (1129) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Punky Pink swatch →