Color spec
| Brand | Dunn-Edwards |
| Name | Deep Magenta |
| SKU | DE5013 |
| Hex | #96466A |
| RGB | 150, 70, 106 |
| HSL | 333°, 36%, 43% |
| LRV | 11 |
| Undertone | warm magenta tone |
| Family | Red |
About Dunn-Edwards Deep Magenta
With an LRV of 11, Deep Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Deep Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Diamond Vogel
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Deep Magenta within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #96466A in HSL space. Pair Deep Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Deep Magenta Equivalents at Other Brands
Matching Deep Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5013 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Deep Magenta
At Sherwin-Williams, the closest color to Deep Magenta is Dynamo (SW 6841) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Dynamo swatch →
Behr Equivalent of Deep Magenta
At Behr, the closest color to Deep Magenta is Fuschia Flair (HDC-SM14-1) — very close at ΔE 3.37, though not an exact twin. It runs slightly lighter (LRV 14 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuschia Flair swatch →
Benjamin Moore Equivalent of Deep Magenta
At Benjamin Moore, the closest color to Deep Magenta is Vintage Claret (1364) — very close at ΔE 2.54, though not an exact twin. It runs slightly lighter (LRV 14 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Vintage Claret swatch →
Valspar Equivalent of Deep Magenta
Valspar has no exact twin of Deep Magenta. The nearest is Sea Fan Fuchsia (P076) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11.1 vs 11). Compare large swatches before substituting. See the full Sea Fan Fuchsia swatch →
Glidden Equivalent of Deep Magenta
At Glidden, the closest color to Deep Magenta is Very Berry (40RR 11/430) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Very Berry swatch →
Dutch Boy Equivalent of Deep Magenta
Dutch Boy has no exact twin of Deep Magenta. The nearest is Harmony Red (202-6DB) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Harmony Red swatch →
Diamond Vogel Equivalent of Deep Magenta
At Diamond Vogel, the closest color to Deep Magenta is Berry Patch (1152) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →