Color spec
| Brand | Dunn-Edwards |
| Name | Plum Passion |
| SKU | DE5006 |
| Hex | #9B4B80 |
| RGB | 155, 75, 128 |
| HSL | 320°, 35%, 45% |
| LRV | 13 |
| Undertone | warm magenta tone |
| Family | Purple |
About Dunn-Edwards Plum Passion
With an LRV of 13, Plum Passion is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Passion works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Plum Passion within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B4B80 in HSL space. Pair Plum Passion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Plum Passion Equivalents at Other Brands
Matching Plum Passion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5006 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Passion
Sherwin-Williams's nearest match is Verve Violet (SW 6979), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone, so it substitutes for Plum Passion without repainting risk. See the full Verve Violet swatch →
Behr Equivalent of Plum Passion
Behr has no exact twin of Plum Passion. The nearest is Berries And Cream (100D-5) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 13). Compare large swatches before substituting. See the full Berries And Cream swatch →
Benjamin Moore Equivalent of Plum Passion
The closest Benjamin Moore equivalent of Plum Passion is Twilight Magenta (2074-30). At ΔE 0.28 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly lighter (LRV 15 vs 13). If Benjamin Moore is your counter, order Twilight Magenta and you'll get the same color. See the full Twilight Magenta swatch →
Valspar Equivalent of Plum Passion
Valspar has no exact twin of Plum Passion. The nearest is Mad about Magenta (V002-3) at ΔE 4.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12.6 vs 13). Compare large swatches before substituting. See the full Mad about Magenta swatch →
PPG / Glidden Equivalent of Plum Passion
PPG / Glidden has no exact twin of Plum Passion. The nearest is Cerise (PPG17-11) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 13). Compare large swatches before substituting. See the full Cerise swatch →
Glidden Equivalent of Plum Passion
At Glidden, the closest color to Plum Passion is Grape Juice (PPG1251-7) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grape Juice swatch →
Dutch Boy Equivalent of Plum Passion
At Dutch Boy, the closest color to Plum Passion is Fearless Fuchsia (146-7DB) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fearless Fuchsia swatch →