Color spec
| Brand | Dunn-Edwards |
| Name | Vivid Violet |
| SKU | DE5012 |
| Hex | #AE5883 |
| RGB | 174, 88, 131 |
| HSL | 330°, 35%, 51% |
| LRV | 17 |
| Undertone | warm magenta tone |
| Family | Purple |
About Dunn-Edwards Vivid Violet
With an LRV of 17, Vivid Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Vivid Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Vivid Violet within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AE5883 in HSL space. Pair Vivid Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Vivid Violet Equivalents at Other Brands
Matching Vivid Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5012 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Vivid Violet
At Sherwin-Williams, the closest color to Vivid Violet is Exuberant Pink (SW 6840) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Exuberant Pink swatch →
Behr Equivalent of Vivid Violet
At Behr, the closest color to Vivid Violet is Red Gerbera (S140-5) — very close at ΔE 3.32, though not an exact twin. It runs slightly lighter (LRV 19 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Red Gerbera swatch →
Benjamin Moore Equivalent of Vivid Violet
Benjamin Moore has no exact twin of Vivid Violet. The nearest is Fashion Rose (1356) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Fashion Rose swatch →
Valspar Equivalent of Vivid Violet
At Valspar, the closest color to Vivid Violet is Pink Pizzazz (8001-3G) — very close at ΔE 3.44, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Pizzazz swatch →
PPG / Glidden Equivalent of Vivid Violet
PPG / Glidden has no exact twin of Vivid Violet. The nearest is Wild Strawberry (PPG1044-6) at ΔE 4.75 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Wild Strawberry swatch →
Glidden Equivalent of Vivid Violet
Glidden has no exact twin of Vivid Violet. The nearest is Antique Fuchsia (10RR 21/325) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 21 vs 17). Compare large swatches before substituting. See the full Antique Fuchsia swatch →
Dutch Boy Equivalent of Vivid Violet
At Dutch Boy, the closest color to Vivid Violet is Balsamic Berries (247-6DB) — very close at ΔE 3.1, though not an exact twin. It runs slightly lighter (LRV 19 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Balsamic Berries swatch →