Color guide · PPG / Glidden · Red

Heart's Desire

PPG1183-7 · #AC3D5F · LRV 13 · warm red tone

PPG1183-7 · #AC3D5F · LRV 13 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Heart's DesirePPG / Glidden · PPG1183-7
The color, edge to edge.Use your own photo →
Heart's Desire
PPG / GLIDDEN · PPG1183-7 · #AC3D5F
Brand · codePPG / GliddenPPG1183-7 · all PPG / Glidden reds
LRV13Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#AC3D5F · 172, 61, 95 · 342°, 48%, 46%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Rumors8
  3. 3Heart's Desire13
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is Heart's Desire, Really?

Heart's Desire reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how PPG / Glidden PPG1183-7 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Heart's Desire

Heart's Desire works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Heart's Desire

With an LRV of 13, Heart's Desire is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Heart's Desire are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint PPG / Glidden PPG1183-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar PPG / Glidden Colors

The nearest shades to Heart's Desire within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Heart's Desire · 3.6 : 1 · large text onlyWhite text on Heart's Desire · 5.9 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #AC3D5F in HSL space. Pair Heart's Desire with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AC3D5F + #3DAC8A
TRIADIC
#AC3D5F · #5FAC3D · #3D5FAC
ANALOGOUS
#AC3D96 · #AC3D5F · #AC533D

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Jessica Williams

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