Color spec
| Brand | PPG / Glidden |
| Name | Heart's Desire |
| SKU | PPG1183-7 |
| Hex | #AC3D5F |
| RGB | 172, 61, 95 |
| HSL | 342°, 48%, 46% |
| LRV | 13 |
| Undertone | warm red tone |
| Family | Red |
About PPG / Glidden Heart's Desire
With an LRV of 13, Heart's Desire is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Heart's Desire works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Heart's Desire within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AC3D5F in HSL space. Pair Heart's Desire with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Heart's Desire Equivalents at Other Brands
Matching Heart's Desire from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1183-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Heart's Desire
Sherwin-Williams's nearest match is Hot (SW 6843), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone, so it substitutes for Heart's Desire without repainting risk. See the full Hot swatch →
Behr Equivalent of Heart's Desire
Behr's nearest match is Pottery Red (160D-6), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone, so it substitutes for Heart's Desire without repainting risk. See the full Pottery Red swatch →
Benjamin Moore Equivalent of Heart's Desire
At Benjamin Moore, the closest color to Heart's Desire is Raspberry Glaze (2078-20) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Raspberry Glaze swatch →
Glidden Equivalent of Heart's Desire
Glidden's nearest match is Racy Red (64RR 12/436), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Heart's Desire without repainting risk. See the full Racy Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Heart's Desire
HGTV Home by Sherwin-Williams has no exact twin of Heart's Desire. The nearest is Very Cherry (HGSW 1033) at ΔE 3.64 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 13). Compare large swatches before substituting. See the full Very Cherry swatch →
Dunn-Edwards Equivalent of Heart's Desire
At Dunn-Edwards, the closest color to Heart's Desire is Sangria (DE5041) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sangria swatch →
Diamond Vogel Equivalent of Heart's Desire
Diamond Vogel's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone, so it substitutes for Heart's Desire without repainting risk. See the full Obsession swatch →
Hirshfield's Equivalent of Heart's Desire
At Hirshfield's, the closest color to Heart's Desire is Obsession (1130) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Obsession swatch →
C2 Paint Equivalent of Heart's Desire
C2 Paint has no exact twin of Heart's Desire. The nearest is Plum Tomato (BD61) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 13). Compare large swatches before substituting. See the full Plum Tomato swatch →
Kompozit Equivalent of Heart's Desire
At Kompozit, the closest color to Heart's Desire is Obsession (1130) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Obsession swatch →