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PPG / GLIDDEN · 1183-7

PPG / Glidden Heart's Desire#AC3E5F · LRV 13

Heart's Desire reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what PPG / Glidden 1183-7 actually looks like under different light, and the closest matches at competing US brands.

SEE IN A ROOM → CALCULATE PAINT NEEDED →
PPG / GLIDDEN HEART'S DESIRE
RGB 172, 62, 95 LRV 13

Color spec

Brand PPG / Glidden
Name Heart's Desire
SKU 1183-7
Hex #AC3E5F
RGB 172, 62, 95
HSL 342°, 47%, 46%
LRV 13
Undertone red / warm
Family Red

About PPG / Glidden Heart's Desire

With an LRV of 13, Heart's Desire is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Heart's Desire works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Kompozit alternative

The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.

KOMPOZIT
Obsession
SKU 1130 · #AB3756 · LRV 12
ΔE 2.29 (close)
SHOP KOMPOZIT ON AMAZON →

Closest matches at every US brand

9 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.

Behr

4,699 colors in deck · best ΔE 1.07
All red at Behr →
160D-6
#AB3D5B
Pottery Red
ΔE 1.07 · LRV 13
M150-6
#A4375F
Lingonberry Punch
ΔE 3 · LRV 11
HDC-SM14-1
#A4486B
Fuschia Flair
ΔE 3.97 · LRV 14
180D-6
#B04B5F
Mineral Red
ΔE 4.08 · LRV 15
140D-6
#AF3F72
Shangri La
ΔE 5.19 · LRV 14

Sherwin-Williams

1,526 colors in deck · best ΔE 1.08
All red at Sherwin-Williams →
SW 6843
#AC4362
Hot
ΔE 1.08 · LRV 14
SW 6579
#B04B63
Gala Pink
ΔE 3.41 · LRV 15
SW 6862
#AB3C51
Cherries Jubilee
ΔE 4.19 · LRV 12
SW 6587
#A53A4E
Valentine
ΔE 4.62 · LRV 12
SW 6586
#BD4C5F
Heartfelt
ΔE 6.52 · LRV 17

Benjamin Moore

3,934 colors in deck · best ΔE 2.06
All red at Benjamin Moore →
1350
#AF405B
Aniline Red
ΔE 2.06 · LRV 14
2078-20
#AC3D58
Raspberry Glaze
ΔE 2.11 · LRV 14
1349
#B24668
Pink Corsage
ΔE 2.59 · LRV
2080-30
#AD485B
Cherry Wine
ΔE 3.81 · LRV 16
1337
#B04253
Mediterranean Spice
ΔE 5.15 · LRV 15

Dunn-Edwards

1,696 colors in deck · best ΔE 2.13
All red at Dunn-Edwards →
DE5041
#B14566
Sangria
ΔE 2.13 · LRV 15
DE5034
#9F4D65
Cherry Berry
ΔE 4.1 · LRV 14
DEA101
#B7386E
Fiery Fuchsia
ΔE 4.41 · LRV 14
DE5055
#A44A56
Merlot
ΔE 5.33 · LRV 13
DE5013
#96466A
Deep Magenta
ΔE 6.49 · LRV 12

Valspar

2,858 colors in deck · best ΔE 4.03
All red at Valspar →
1002-1A
#B7476E
Very Berry
ΔE 4.03 · LRV 15.8
8001-5G
#BC4666
Glorious
ΔE 4.15 · LRV 16
8001-6G
#AB3148
Fire-Breathing Dragon
ΔE 6.02 · LRV 11
1007-3A
#B24A55
Sienna Dust
ΔE 6.78 · LRV 15.1
1004-1A
#B93E4E
Berry Blush
ΔE 7.23 · LRV 14.4

Farrow & Ball

132 colors in deck · best ΔE 6.54
All red at Farrow & Ball →
NO. 217
#A53C49
Rectory Red
ΔE 6.54 · LRV 12
NO. 96
#994A50
Radicchio
ΔE 7.4 · LRV 12
NO. 248
#A04344
Incarnadine
ΔE 9.6 · LRV 12
NO. 43
#8F4E4D
Eating Room Red
ΔE 10.42 · LRV 12
NO. 212
#B64F48
Blazer
ΔE 12.88 · LRV 16

Magnolia Home

160 colors in deck · best ΔE 10.07
All red at Magnolia Home →
JG-25
#B5494B
Vine Ripened Tomato
ΔE 10.07 · LRV 15
JG-31
#AB3F38
Hopscotch
ΔE 13.3 · LRV 12
JG-30
#965147
Home At Last
ΔE 13.33 · LRV 13
JG-32
#A62C29
Brave And Bold
ΔE 14.89 · LRV 10
JG-36
#A45436
On Bosque
ΔE 20.25 · LRV 14

Clare

78 colors in deck · best ΔE 12.01
All red at Clare →
PNT100-DP-30
#9F605D
Big Apple
ΔE 12.01 · LRV 17
PNT100-DP-67
#7C4D4C
Vintage
ΔE 13.04 · LRV 10
PNT100-DP-29
#BE5E56
Sriracha
ΔE 14.58 · LRV 20
PNT100-DP-33
#706473
Prince
ΔE 20 · LRV 14
PNT100-DP-53
#726460
Coffee Date
ΔE 21.1 · LRV 14

Backdrop

30 colors in deck · best ΔE 12.45
All red at Backdrop →
BD-PR
#A22D31
Punk Rock
ΔE 12.45 · LRV 8
BD-BH
#A82F31
Bahaus
ΔE 12.85 · LRV 8
BD-SB
#7C2F2A
Stage Beauty
ΔE 15.93 · LRV 5
BD-BA
#7C5F47
Buenos Aires
ΔE 25.1 · LRV 14
BD-TS
#7C5F47
Two Step
ΔE 25.1 · LRV 14

Similar PPG / Glidden colors

closest in the PPG / Glidden deck

The nearest shades to Heart's Desire within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

1182-7
Fuchsia Flock
LRV 14
1186-7
Red Licorice
LRV 12
17-11
Cerise
LRV 14
13-14
Heart's Afire
LRV 14
FLLW577
Wright Raspberry
LRV 14
1187-7
Red Gumball
LRV 12

Coordinated palette

Generated by hue-rotating #AC3E5F in HSL space. Pair Heart's Desire with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AC3E5F + #3EAC8B
TRIADIC
#AC3E5F · #5FAC3E · #3E5FAC
ANALOGOUS
#AC3E96 · #AC3E5F · #AC543E

Accessibility (WCAG contrast)

Sample text on white
5.82:1 AA
Sample text on black
3.61:1 AA Large

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

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