Color spec
| Brand | Glidden |
| Name | Racy Red |
| SKU | 64RR 12/436 |
| Hex | #AA3B5B |
| RGB | 170, 59, 91 |
| HSL | 343°, 48%, 45% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Glidden Racy Red
With an LRV of 12, Racy Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Racy Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Racy Red within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AA3B5B in HSL space. Pair Racy Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Racy Red Equivalents at Other Brands
Matching Racy Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 64RR 12/436 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Racy Red
Sherwin-Williams has no exact twin of Racy Red. The nearest is Cherries Jubilee (SW 6862) at ΔE 3.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Cherries Jubilee swatch →
Behr Equivalent of Racy Red
The closest Behr equivalent of Racy Red is Pottery Red (160D-6). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 12). If Behr is your counter, order Pottery Red and you'll get the same color. See the full Pottery Red swatch →
Benjamin Moore Equivalent of Racy Red
Benjamin Moore's nearest match is Raspberry Glaze (2078-20), visually identical in normal room light (ΔE 1.61). It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Raspberry Glaze swatch →
PPG / Glidden Equivalent of Racy Red
PPG / Glidden's nearest match is Heart's Desire (PPG1183-7), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Heart's Desire swatch →
HGTV Home by Sherwin-Williams Equivalent of Racy Red
HGTV Home by Sherwin-Williams has no exact twin of Racy Red. The nearest is Very Cherry (HGSW 1033) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 12). Compare large swatches before substituting. See the full Very Cherry swatch →
Dunn-Edwards Equivalent of Racy Red
At Dunn-Edwards, the closest color to Racy Red is Sangria (DE5041) — very close at ΔE 3.13, though not an exact twin. It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sangria swatch →
Diamond Vogel Equivalent of Racy Red
Diamond Vogel's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Obsession swatch →
Hirshfield's Equivalent of Racy Red
Hirshfield's's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Obsession swatch →
C2 Paint Equivalent of Racy Red
C2 Paint has no exact twin of Racy Red. The nearest is Plum Tomato (BD61) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 12). Compare large swatches before substituting. See the full Plum Tomato swatch →
Kompozit Equivalent of Racy Red
Kompozit's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Obsession swatch →