Color spec
| Brand | Glidden |
| Name | Racy Red |
| SKU | 64RR 12/436 |
| Hex | #AA3B5B |
| RGB | 170, 59, 91 |
| HSL | 343°, 48%, 45% |
| LRV | 12 |
| Undertone | red / warm |
| Family | Red |
About Glidden Racy Red
With an LRV of 12, Racy Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Racy Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Racy Red within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AA3B5B in HSL space. Pair Racy Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Racy Red Equivalents at Other Brands
Matching Racy Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 64RR 12/436 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Racy Red
Sherwin-Williams has no exact twin of Racy Red. The nearest is Cherries Jubilee (SW 6862) at ΔE 3.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Cherries Jubilee swatch →
Behr Equivalent of Racy Red
The closest Behr equivalent of Racy Red is Pottery Red (160D-6). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 12). If Behr is your counter, order Pottery Red and you'll get the same color. See the full Pottery Red swatch →
Benjamin Moore Equivalent of Racy Red
Benjamin Moore's nearest match is Raspberry Glaze (2078-20), visually identical in normal room light (ΔE 1.61). It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Raspberry Glaze swatch →
Valspar Equivalent of Racy Red
Valspar doesn't make a true equivalent of Racy Red — the nearest deck color, Fire-Breathing Dragon (8001-6G), is clearly different (ΔE 5.18). For an exact match, any Valspar retailer can custom-tint Glidden 64RR 12/436 instead. See the full Fire-Breathing Dragon swatch →
PPG / Glidden Equivalent of Racy Red
PPG / Glidden's nearest match is Heart's Desire (PPG1183-7), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Heart's Desire swatch →
Dutch Boy Equivalent of Racy Red
Dutch Boy doesn't make a true equivalent of Racy Red — the nearest deck color, Rumba Red (103-7DB), is clearly different (ΔE 6.17). For an exact match, any Dutch Boy retailer can custom-tint Glidden 64RR 12/436 instead. See the full Rumba Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Racy Red
HGTV Home by Sherwin-Williams has no exact twin of Racy Red. The nearest is Very Cherry (HGSW 1033) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 12). Compare large swatches before substituting. See the full Very Cherry swatch →
Dunn-Edwards Equivalent of Racy Red
At Dunn-Edwards, the closest color to Racy Red is Sangria (DE5041) — very close at ΔE 3.13, though not an exact twin. It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sangria swatch →
Magnolia Home Equivalent of Racy Red
Magnolia Home doesn't make a true equivalent of Racy Red — the nearest deck color, Vine Ripened Tomato (JG-25), is clearly different (ΔE 9.83). For an exact match, any Magnolia Home retailer can custom-tint Glidden 64RR 12/436 instead. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Racy Red
Farrow & Ball doesn't make a true equivalent of Racy Red — the nearest deck color, Rectory Red (NO. 217), is clearly different (ΔE 5.75). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 64RR 12/436 instead. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Racy Red
Diamond Vogel's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Obsession swatch →
Hirshfield's Equivalent of Racy Red
Hirshfield's's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Obsession swatch →
Rodda Equivalent of Racy Red
Rodda doesn't make a true equivalent of Racy Red — the nearest deck color, Smoked Salmon (CA225), is clearly different (ΔE 15.79). For an exact match, any Rodda retailer can custom-tint Glidden 64RR 12/436 instead. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Racy Red
C2 Paint has no exact twin of Racy Red. The nearest is Plum Tomato (BD61) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 12). Compare large swatches before substituting. See the full Plum Tomato swatch →
Clare Equivalent of Racy Red
Clare doesn't make a true equivalent of Racy Red — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 12.13). For an exact match, any Clare retailer can custom-tint Glidden 64RR 12/436 instead. See the full Big Apple swatch →
Portola Paints Equivalent of Racy Red
Portola Paints doesn't make a true equivalent of Racy Red — the nearest deck color, Zion (ZION), is clearly different (ΔE 20.14). For an exact match, any Portola Paints retailer can custom-tint Glidden 64RR 12/436 instead. See the full Zion swatch →
Annie Sloan Equivalent of Racy Red
Annie Sloan doesn't make a true equivalent of Racy Red — the nearest deck color, Emperors Silk (EMPERORS SILK), is clearly different (ΔE 7.04). For an exact match, any Annie Sloan retailer can custom-tint Glidden 64RR 12/436 instead. See the full Emperors Silk swatch →
Backdrop Equivalent of Racy Red
Backdrop doesn't make a true equivalent of Racy Red — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 12.1). For an exact match, any Backdrop retailer can custom-tint Glidden 64RR 12/436 instead. See the full Bahaus swatch →
Rust-Oleum Equivalent of Racy Red
Rust-Oleum doesn't make a true equivalent of Racy Red — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 14.93). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 64RR 12/436 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Racy Red
Kompozit's nearest match is Obsession (1130), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Racy Red without repainting risk. See the full Obsession swatch →