Color spec
| Brand | Glidden |
| Name | Garden Violets |
| SKU | 10RB 17/210 |
| Hex | #766B91 |
| RGB | 118, 107, 145 |
| HSL | 257°, 15%, 49% |
| LRV | 17 |
| Undertone | cool blue tone |
| Family | Purple |
About Glidden Garden Violets
With an LRV of 17, Garden Violets is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Garden Violets works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Garden Violets within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #766B91 in HSL space. Pair Garden Violets with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Garden Violets Equivalents at Other Brands
Matching Garden Violets from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10RB 17/210 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Garden Violets
At Sherwin-Williams, the closest color to Garden Violets is Forget-Me-Not (SW 6824) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Forget-Me-Not swatch →
Behr Equivalent of Garden Violets
The closest Behr equivalent of Garden Violets is Violet Vixen (MQ5-41). At ΔE 0.58 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 16 vs 17). If Behr is your counter, order Violet Vixen and you'll get the same color. See the full Violet Vixen swatch →
Benjamin Moore Equivalent of Garden Violets
Benjamin Moore has no exact twin of Garden Violets. The nearest is Cupid's Dart (1385) at ΔE 4.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Cupid's Dart swatch →
PPG / Glidden Equivalent of Garden Violets
PPG / Glidden's nearest match is Purple Grapes (PPG1175-6), visually identical in normal room light (ΔE 1.09). It sits at the same lightness (LRV 16 vs 17) and carries a cool blue undertone, so it substitutes for Garden Violets without repainting risk. See the full Purple Grapes swatch →
HGTV Home by Sherwin-Williams Equivalent of Garden Violets
At HGTV Home by Sherwin-Williams, the closest color to Garden Violets is Violet Obsession (HGSW 1412) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Obsession swatch →
Hirshfield's Equivalent of Garden Violets
Hirshfield's has no exact twin of Garden Violets. The nearest is Purple Spire (1249) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 17). Compare large swatches before substituting. See the full Purple Spire swatch →
Kompozit Equivalent of Garden Violets
Kompozit has no exact twin of Garden Violets. The nearest is Purple Spire (1249) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 17). Compare large swatches before substituting. See the full Purple Spire swatch →