Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Violet Obsession |
| SKU | HGSW 1412 |
| Hex | #716998 |
| RGB | 113, 105, 152 |
| HSL | 250°, 19%, 50% |
| LRV | 16 |
| Undertone | blue / cool |
| Family | Purple |
About HGTV Home by Sherwin-Williams Violet Obsession
With an LRV of 16, Violet Obsession is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Violet Obsession works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
PPG / Glidden
Kompozit
Behr
Dunn-Edwards
Diamond Vogel
Dutch Boy
Benjamin Moore
Valspar
C2 Paint
Farrow & Ball
Clare
Backdrop
Magnolia Home
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Violet Obsession within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #716998 in HSL space. Pair Violet Obsession with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Violet Obsession Equivalents at Other Brands
Matching Violet Obsession from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 1412 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Violet Obsession
The closest Sherwin-Williams equivalent of Violet Obsession is Forget-Me-Not (SW 6824). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 16 vs 16). If Sherwin-Williams is your counter, order Forget-Me-Not and you'll get the same color. See the full Forget-Me-Not swatch →
PPG / Glidden Equivalent of Violet Obsession
PPG / Glidden's nearest match is Purple Grapes (PPG1175-6), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 16 vs 16) and carries a cool blue undertone, so it substitutes for Violet Obsession without repainting risk. See the full Purple Grapes swatch →
Kompozit Equivalent of Violet Obsession
At Kompozit, the closest color to Violet Obsession is Purple Spire (1249) — very close at ΔE 2.26, though not an exact twin. It runs slightly lighter (LRV 18 vs 16) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Spire swatch →
Dunn-Edwards Equivalent of Violet Obsession
At Dunn-Edwards, the closest color to Violet Obsession is Sentimental (DEFD02) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Sentimental swatch →
Behr Equivalent of Violet Obsession
At Behr, the closest color to Violet Obsession is Peruvian Violet (660F-6) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Peruvian Violet swatch →
Diamond Vogel Equivalent of Violet Obsession
Diamond Vogel has no exact twin of Violet Obsession. The nearest is Purple Spire (1249) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 16). Compare large swatches before substituting. See the full Purple Spire swatch →
Dutch Boy Equivalent of Violet Obsession
Dutch Boy doesn't make a true equivalent of Violet Obsession — the nearest deck color, Inky Glaze (242-5DB), is clearly different (ΔE 5.92). For an exact match, any Dutch Boy retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Inky Glaze swatch →
C2 Paint Equivalent of Violet Obsession
C2 Paint doesn't make a true equivalent of Violet Obsession — the nearest deck color, Mystery (C2-776), is clearly different (ΔE 6.43). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Mystery swatch →
Valspar Equivalent of Violet Obsession
Valspar doesn't make a true equivalent of Violet Obsession — the nearest deck color, Blue Batik (V074-5), is clearly different (ΔE 6.68). For an exact match, any Valspar retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Blue Batik swatch →
Farrow & Ball Equivalent of Violet Obsession
Farrow & Ball doesn't make a true equivalent of Violet Obsession — the nearest deck color, Pitch Blue (NO. 220), is clearly different (ΔE 6.99). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Pitch Blue swatch →
Benjamin Moore Equivalent of Violet Obsession
Benjamin Moore doesn't make a true equivalent of Violet Obsession — the nearest deck color, Cupid's Dart (1385), is clearly different (ΔE 7.44). For an exact match, any Benjamin Moore retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Cupid's Dart swatch →
Clare Equivalent of Violet Obsession
Clare doesn't make a true equivalent of Violet Obsession — the nearest deck color, Blue'd Up (PNT100-MD-57), is clearly different (ΔE 8.77). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Blue'd Up swatch →
Backdrop Equivalent of Violet Obsession
Backdrop doesn't make a true equivalent of Violet Obsession — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 14.68). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Mom Jeans swatch →
Magnolia Home Equivalent of Violet Obsession
Magnolia Home doesn't make a true equivalent of Violet Obsession — the nearest deck color, Storm Chaser (JG-86), is clearly different (ΔE 17.93). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1412 instead. See the full Storm Chaser swatch →