Color spec
| Brand | Benjamin Moore |
| Name | Cupid's Dart |
| SKU | 1385 |
| Hex | #7D6685 |
| RGB | 125, 102, 133 |
| HSL | 285°, 13%, 46% |
| LRV | 17 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Cupid's Dart
With an LRV of 17, Cupid's Dart is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cupid's Dart works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Cupid's Dart within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7D6685 in HSL space. Pair Cupid's Dart with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Cupid's Dart Equivalents at Other Brands
Matching Cupid's Dart from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1385 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cupid's Dart
At Sherwin-Williams, the closest color to Cupid's Dart is Wood Violet (SW 6557) — very close at ΔE 3.19, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Wood Violet swatch →
Valspar Equivalent of Cupid's Dart
At Valspar, the closest color to Cupid's Dart is Vivacious Violet (V038-5) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 15.9 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vivacious Violet swatch →
PPG / Glidden Equivalent of Cupid's Dart
At PPG / Glidden, the closest color to Cupid's Dart is Grape Jelly (PPG1177-6) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Grape Jelly swatch →
Glidden Equivalent of Cupid's Dart
At Glidden, the closest color to Cupid's Dart is Grape Jelly (PPG1177-6) — very close at ΔE 2.14, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Grape Jelly swatch →
Dutch Boy Equivalent of Cupid's Dart
At Dutch Boy, the closest color to Cupid's Dart is Pom Pom Purple (245-6DB) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Pom Pom Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Cupid's Dart
At HGTV Home by Sherwin-Williams, the closest color to Cupid's Dart is Tara's Violet (HGSW 2423) — very close at ΔE 3.19, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Tara's Violet swatch →
Diamond Vogel Equivalent of Cupid's Dart
Diamond Vogel has no exact twin of Cupid's Dart. The nearest is Orchid Orchestra (1207) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Orchid Orchestra swatch →
Hirshfield's Equivalent of Cupid's Dart
Hirshfield's has no exact twin of Cupid's Dart. The nearest is Orchid Orchestra (1207) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Orchid Orchestra swatch →
Kompozit Equivalent of Cupid's Dart
Kompozit has no exact twin of Cupid's Dart. The nearest is Orchid Orchestra (1207) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Orchid Orchestra swatch →