Color spec
| Brand | PPG / Glidden |
| Name | Grape Jelly |
| SKU | PPG1177-6 |
| Hex | #7E6780 |
| RGB | 126, 103, 128 |
| HSL | 295°, 11%, 45% |
| LRV | 16 |
| Undertone | cool violet tone |
| Family | Purple |
About PPG / Glidden Grape Jelly
With an LRV of 16, Grape Jelly is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Grape Jelly works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Grape Jelly within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7E6780 in HSL space. Pair Grape Jelly with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Grape Jelly Equivalents at Other Brands
Matching Grape Jelly from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1177-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grape Jelly
At Sherwin-Williams, the closest color to Grape Jelly is Wood Violet (SW 6557) — very close at ΔE 2.96, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Wood Violet swatch →
Benjamin Moore Equivalent of Grape Jelly
At Benjamin Moore, the closest color to Grape Jelly is Cupid's Dart (1385) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Cupid's Dart swatch →
Valspar Equivalent of Grape Jelly
Valspar has no exact twin of Grape Jelly. The nearest is Purple Sunset (8003-2F) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Purple Sunset swatch →
Glidden Equivalent of Grape Jelly
The closest Glidden equivalent of Grape Jelly is Grape Jelly (PPG1177-6). At ΔE 0.44 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 15 vs 16). If Glidden is your counter, order Grape Jelly and you'll get the same color. See the full Grape Jelly swatch →
HGTV Home by Sherwin-Williams Equivalent of Grape Jelly
At HGTV Home by Sherwin-Williams, the closest color to Grape Jelly is Tara's Violet (HGSW 2423) — very close at ΔE 2.96, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Tara's Violet swatch →
Diamond Vogel Equivalent of Grape Jelly
Diamond Vogel has no exact twin of Grape Jelly. The nearest is Majestic Plum (1214) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Majestic Plum swatch →
Hirshfield's Equivalent of Grape Jelly
Hirshfield's has no exact twin of Grape Jelly. The nearest is Southern Belle (1312) at ΔE 4.55 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 18 vs 16). Compare large swatches before substituting. See the full Southern Belle swatch →
Kompozit Equivalent of Grape Jelly
Kompozit has no exact twin of Grape Jelly. The nearest is Southern Belle (1312) at ΔE 4.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Southern Belle swatch →