Color spec
| Brand | PPG / Glidden |
| Name | Blackberry Jam |
| SKU | PPG1178-6 |
| Hex | #87657E |
| RGB | 135, 101, 126 |
| HSL | 316°, 14%, 46% |
| LRV | 16 |
| Undertone | warm magenta tone |
| Family | Purple |
About PPG / Glidden Blackberry Jam
With an LRV of 16, Blackberry Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Blackberry Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Blackberry Jam within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #87657E in HSL space. Pair Blackberry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Blackberry Jam Equivalents at Other Brands
Matching Blackberry Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1178-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Blackberry Jam
At Sherwin-Williams, the closest color to Blackberry Jam is Plum Dandy (SW 6284) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Dandy swatch →
Behr Equivalent of Blackberry Jam
Behr has no exact twin of Blackberry Jam. The nearest is Mulled Wine (150F-5) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Mulled Wine swatch →
Benjamin Moore Equivalent of Blackberry Jam
Benjamin Moore's nearest match is Lazy Afternoon (1378), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone, so it substitutes for Blackberry Jam without repainting risk. See the full Lazy Afternoon swatch →
Valspar Equivalent of Blackberry Jam
Valspar has no exact twin of Blackberry Jam. The nearest is Tragic Juliet (T512) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17.4 vs 16). Compare large swatches before substituting. See the full Tragic Juliet swatch →
Glidden Equivalent of Blackberry Jam
The closest Glidden equivalent of Blackberry Jam is Blackberry Jam (PPG1178-6). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 16 vs 16). If Glidden is your counter, order Blackberry Jam and you'll get the same color. See the full Blackberry Jam swatch →
Dutch Boy Equivalent of Blackberry Jam
Dutch Boy has no exact twin of Blackberry Jam. The nearest is Pom Pom Purple (245-6DB) at ΔE 4.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Pom Pom Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Blackberry Jam
At HGTV Home by Sherwin-Williams, the closest color to Blackberry Jam is Plum Dandy (HGSW 2433) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Dandy swatch →
Diamond Vogel Equivalent of Blackberry Jam
Diamond Vogel's nearest match is Orchid Orchestra (1207), visually identical in normal room light (ΔE 1.9). It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone, so it substitutes for Blackberry Jam without repainting risk. See the full Orchid Orchestra swatch →
Hirshfield's Equivalent of Blackberry Jam
At Hirshfield's, the closest color to Blackberry Jam is Orchid Orchestra (1207) — very close at ΔE 2.08, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Orchid Orchestra swatch →
Kompozit Equivalent of Blackberry Jam
At Kompozit, the closest color to Blackberry Jam is Orchid Orchestra (1207) — very close at ΔE 2.08, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Orchid Orchestra swatch →