Blackberry Jam
PPG1178-6 · #87657E · LRV 16 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Ripe Berry10
- 3Blackberry Jam16
- 4Gothic Purple24
- 5Hazy Lilac29
What Color Is Blackberry Jam, Really?
Blackberry Jam reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how PPG / Glidden PPG1178-6 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Blackberry Jam
Blackberry Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Blackberry Jam
With an LRV of 16, Blackberry Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Blackberry Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint PPG / Glidden PPG1178-6 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Plum DandySW 6284 · Sherwin-Williams | 3.5 | 17 | Color page → |
| Behr | Plum RoyaleS110-6 · Behr | 4.7 | 17 | Color page → |
| Benjamin Moore | Lazy Afternoon1378 · Benjamin Moore | 1.7 | 17 | Color page → |
| Valspar | Tragic JulietT512 · Valspar | 4.5 | 17.4 | Color page → |
| Glidden | Blackberry JamPPG1178-6 · Glidden | 0.0 | 16 | Color page → |
| Dutch Boy | Pom Pom Purple245-6DB · Dutch Boy | 4.5 | 17 | Color page → |
Similar PPG / Glidden Colors
The nearest shades to Blackberry Jam within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #87657E in HSL space. Pair Blackberry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
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