Color spec
| Brand | Benjamin Moore |
| Name | Georgian Brick |
| SKU | HC-50 |
| Hex | #985949 |
| RGB | 152, 89, 73 |
| HSL | 12°, 35%, 44% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Georgian Brick
With an LRV of 15, Georgian Brick is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Georgian Brick works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Georgian Brick within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #985949 in HSL space. Pair Georgian Brick with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Georgian Brick Equivalents at Other Brands
Matching Georgian Brick from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore HC-50 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Georgian Brick
At Sherwin-Williams, the closest color to Georgian Brick is Rookwood Terra Cotta (SW 2803) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rookwood Terra Cotta swatch →
Behr Equivalent of Georgian Brick
Behr's nearest match is Earth Tone (230F-6), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Georgian Brick without repainting risk. See the full Earth Tone swatch →
PPG / Glidden Equivalent of Georgian Brick
At PPG / Glidden, the closest color to Georgian Brick is Hunt Club Red (PPG16-29) — very close at ΔE 3.25, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hunt Club Red swatch →
Glidden Equivalent of Georgian Brick
At Glidden, the closest color to Georgian Brick is Hunt Club Red (PPG16-29) — very close at ΔE 3, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hunt Club Red swatch →
Dutch Boy Equivalent of Georgian Brick
Dutch Boy has no exact twin of Georgian Brick. The nearest is Backroads Clay (310-7DB) at ΔE 4.5 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Backroads Clay swatch →
HGTV Home by Sherwin-Williams Equivalent of Georgian Brick
At HGTV Home by Sherwin-Williams, the closest color to Georgian Brick is Burnt Scarlet (HGSW 2062) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burnt Scarlet swatch →
Dunn-Edwards Equivalent of Georgian Brick
The closest Dunn-Edwards equivalent of Georgian Brick is Russet Leather (DET440). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 15). If Dunn-Edwards is your counter, order Russet Leather and you'll get the same color. See the full Russet Leather swatch →
Magnolia Home Equivalent of Georgian Brick
At Magnolia Home, the closest color to Georgian Brick is Home At Last (JG-30) — very close at ΔE 3.34, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Home At Last swatch →
Farrow & Ball Equivalent of Georgian Brick
Farrow & Ball's nearest match is Singed Red (NO. G15), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Georgian Brick without repainting risk. See the full Singed Red swatch →
Diamond Vogel Equivalent of Georgian Brick
At Diamond Vogel, the closest color to Georgian Brick is Dark Marmalade (1040) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dark Marmalade swatch →
Hirshfield's Equivalent of Georgian Brick
Hirshfield's has no exact twin of Georgian Brick. The nearest is Cogswell Cedar (H0012) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Cogswell Cedar swatch →
Rodda Equivalent of Georgian Brick
Rodda's nearest match is Smoked Salmon (CA225), visually identical in normal room light (ΔE 1.67). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Georgian Brick without repainting risk. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Georgian Brick
At C2 Paint, the closest color to Georgian Brick is Hereford (BD47) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hereford swatch →
Kompozit Equivalent of Georgian Brick
Kompozit has no exact twin of Georgian Brick. The nearest is Mandalay Road (0039) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 15). Compare large swatches before substituting. See the full Mandalay Road swatch →