Color spec
| Brand | Dutch Boy |
| Name | Backroads Clay |
| SKU | 310-7DB |
| Hex | #97573B |
| RGB | 151, 87, 59 |
| HSL | 18°, 44%, 41% |
| LRV | 14 |
| Undertone | red / warm |
| Family | Brown |
About Dutch Boy Backroads Clay
With an LRV of 14, Backroads Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Backroads Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Dunn-Edwards
Behr
Kompozit
Magnolia Home
C2 Paint
Diamond Vogel
Farrow & Ball
Backdrop
Clare
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Backroads Clay within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #97573B in HSL space. Pair Backroads Clay with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Backroads Clay Equivalents at Other Brands
Matching Backroads Clay from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 310-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Backroads Clay
Sherwin-Williams's nearest match is Rookwood Terra Cotta (SW 2803), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for Backroads Clay without repainting risk. See the full Rookwood Terra Cotta swatch →
Benjamin Moore Equivalent of Backroads Clay
Benjamin Moore's nearest match is Warmed Cognac (AF-235), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 15 vs 14) and carries a warm red-orange undertone, so it substitutes for Backroads Clay without repainting risk. See the full Warmed Cognac swatch →
Valspar Equivalent of Backroads Clay
At Valspar, the closest color to Backroads Clay is Sienna Red (3011-7) — very close at ΔE 2.1, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sienna Red swatch →
PPG / Glidden Equivalent of Backroads Clay
At PPG / Glidden, the closest color to Backroads Clay is Spiced Cider (PPG1068-7) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Spiced Cider swatch →
Magnolia Home Equivalent of Backroads Clay
At Magnolia Home, the closest color to Backroads Clay is On Bosque (JG-36) — very close at ΔE 3.33, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full On Bosque swatch →
C2 Paint Equivalent of Backroads Clay
C2 Paint has no exact twin of Backroads Clay. The nearest is Roasted Tomato (C2-583) at ΔE 3.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Roasted Tomato swatch →
Diamond Vogel Equivalent of Backroads Clay
Diamond Vogel has no exact twin of Backroads Clay. The nearest is Remaining Embers (0053) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Remaining Embers swatch →
Kompozit Equivalent of Backroads Clay
Kompozit has no exact twin of Backroads Clay. The nearest is Hampton Beach (1012) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 14). Compare large swatches before substituting. See the full Hampton Beach swatch →
Behr Equivalent of Backroads Clay
Behr has no exact twin of Backroads Clay. The nearest is Kalahari Sunset (MQ1-25) at ΔE 4.36 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Kalahari Sunset swatch →
Dunn-Edwards Equivalent of Backroads Clay
Dunn-Edwards has no exact twin of Backroads Clay. The nearest is Russet Leather (DET440) at ΔE 4.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Russet Leather swatch →
Farrow & Ball Equivalent of Backroads Clay
Farrow & Ball doesn't make a true equivalent of Backroads Clay — the nearest deck color, Picture Gallery Red (NO. 42), is clearly different (ΔE 7.03). For an exact match, any Farrow & Ball retailer can custom-tint Dutch Boy 310-7DB instead. See the full Picture Gallery Red swatch →
Backdrop Equivalent of Backroads Clay
Backdrop doesn't make a true equivalent of Backroads Clay — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 9.82). For an exact match, any Backdrop retailer can custom-tint Dutch Boy 310-7DB instead. See the full Buenos Aires swatch →
Clare Equivalent of Backroads Clay
Clare doesn't make a true equivalent of Backroads Clay — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 10.53). For an exact match, any Clare retailer can custom-tint Dutch Boy 310-7DB instead. See the full Big Apple swatch →