Color spec
| Brand | Benjamin Moore |
| Name | Baked Clay |
| SKU | 035 |
| Hex | #9E5545 |
| RGB | 158, 85, 69 |
| HSL | 11°, 39%, 45% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Baked Clay
With an LRV of 15, Baked Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Baked Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Baked Clay within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9E5545 in HSL space. Pair Baked Clay with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Baked Clay Equivalents at Other Brands
Matching Baked Clay from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 035 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Baked Clay
At Sherwin-Williams, the closest color to Baked Clay is Bold Brick (SW 6327) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bold Brick swatch →
Behr Equivalent of Baked Clay
The closest Behr equivalent of Baked Clay is Kalahari Sunset (MQ1-25). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 15). If Behr is your counter, order Kalahari Sunset and you'll get the same color. See the full Kalahari Sunset swatch →
Valspar Equivalent of Baked Clay
At Valspar, the closest color to Baked Clay is Tropical Nut (2003-5A) — very close at ΔE 2.32, though not an exact twin. It runs slightly darker (LRV 12.7 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Nut swatch →
PPG / Glidden Equivalent of Baked Clay
At PPG / Glidden, the closest color to Baked Clay is Ancient Copper (PPG1063-7) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ancient Copper swatch →
Glidden Equivalent of Baked Clay
At Glidden, the closest color to Baked Clay is Ancient Copper (PPG1063-7) — very close at ΔE 2.21, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ancient Copper swatch →
Dutch Boy Equivalent of Baked Clay
Dutch Boy has no exact twin of Baked Clay. The nearest is Daphne Rose (305-6DB) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Daphne Rose swatch →
HGTV Home by Sherwin-Williams Equivalent of Baked Clay
At HGTV Home by Sherwin-Williams, the closest color to Baked Clay is Burnt Scarlet (HGSW 2062) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burnt Scarlet swatch →
Dunn-Edwards Equivalent of Baked Clay
At Dunn-Edwards, the closest color to Baked Clay is BBQ (DE5118) — very close at ΔE 2.79, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full BBQ swatch →
Magnolia Home Equivalent of Baked Clay
At Magnolia Home, the closest color to Baked Clay is Home At Last (JG-30) — very close at ΔE 2.97, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Home At Last swatch →
Farrow & Ball Equivalent of Baked Clay
Farrow & Ball's nearest match is Singed Red (NO. G15), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Baked Clay without repainting risk. See the full Singed Red swatch →
Diamond Vogel Equivalent of Baked Clay
Diamond Vogel's nearest match is Dark Marmalade (1040), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Baked Clay without repainting risk. See the full Dark Marmalade swatch →
Hirshfield's Equivalent of Baked Clay
At Hirshfield's, the closest color to Baked Clay is Carrot Cake (1054) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carrot Cake swatch →
Rodda Equivalent of Baked Clay
Rodda's nearest match is Smoked Salmon (CA225), visually identical in normal room light (ΔE 1.69). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Baked Clay without repainting risk. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Baked Clay
C2 Paint's nearest match is Roasted Tomato (C2-583), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Baked Clay without repainting risk. See the full Roasted Tomato swatch →
Kompozit Equivalent of Baked Clay
At Kompozit, the closest color to Baked Clay is Carrot Cake (1054) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carrot Cake swatch →