Color spec
| Brand | Benjamin Moore |
| Name | Cupcake |
| SKU | 2099-20 |
| Hex | #734D3E |
| RGB | 115, 77, 62 |
| HSL | 17°, 30%, 35% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Cupcake
With an LRV of 10, Cupcake is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cupcake works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Cupcake within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #734D3E in HSL space. Pair Cupcake with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Cupcake Equivalents at Other Brands
Matching Cupcake from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2099-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cupcake
At Sherwin-Williams, the closest color to Cupcake is Brevity Brown (SW 6068) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brevity Brown swatch →
Behr Equivalent of Cupcake
At Behr, the closest color to Cupcake is Leather Clutch (MQ1-62) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Leather Clutch swatch →
Valspar Equivalent of Cupcake
Valspar's nearest match is Smoked Almond (1006-9A), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 9.1 vs 10) and carries a warm red undertone, so it substitutes for Cupcake without repainting risk. See the full Smoked Almond swatch →
PPG / Glidden Equivalent of Cupcake
At PPG / Glidden, the closest color to Cupcake is Antique Mahogany (PPG16-08) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Antique Mahogany swatch →
Glidden Equivalent of Cupcake
At Glidden, the closest color to Cupcake is Antique Mahogany (PPG16-08) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Antique Mahogany swatch →
Dutch Boy Equivalent of Cupcake
At Dutch Boy, the closest color to Cupcake is Pinecone Brown (313-7DB) — very close at ΔE 2.92, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pinecone Brown swatch →
HGTV Home by Sherwin-Williams Equivalent of Cupcake
At HGTV Home by Sherwin-Williams, the closest color to Cupcake is Brevity Brown (HGSW 3062) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brevity Brown swatch →
Dunn-Edwards Equivalent of Cupcake
At Dunn-Edwards, the closest color to Cupcake is Giant Sequoia Grove (DESS02) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Giant Sequoia Grove swatch →
Magnolia Home Equivalent of Cupcake
Magnolia Home has no exact twin of Cupcake. The nearest is Mountain Currant (JG-171) at ΔE 4.36 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Cupcake
Farrow & Ball has no exact twin of Cupcake. The nearest is Deep Reddish Brown (NO. W101) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Deep Reddish Brown swatch →
Diamond Vogel Equivalent of Cupcake
Diamond Vogel has no exact twin of Cupcake. The nearest is Hideaway (0137) at ΔE 3.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Hideaway swatch →
Hirshfield's Equivalent of Cupcake
Hirshfield's's nearest match is Coffee Shop (0151), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Cupcake without repainting risk. See the full Coffee Shop swatch →
Rodda Equivalent of Cupcake
Rodda's nearest match is Auburn (CA219), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Cupcake without repainting risk. See the full Auburn swatch →
Kompozit Equivalent of Cupcake
Kompozit's nearest match is Coffee Shop (0151), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Cupcake without repainting risk. See the full Coffee Shop swatch →