Color spec
| Brand | Benjamin Moore |
| Name | Pumpernickel |
| SKU | 2102-20 |
| Hex | #754C40 |
| RGB | 117, 76, 64 |
| HSL | 14°, 29%, 35% |
| LRV | 9 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Pumpernickel
At LRV 9, Pumpernickel is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Pumpernickel earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Annie Sloan
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Pumpernickel within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #754C40 in HSL space. Pair Pumpernickel with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Pumpernickel Equivalents at Other Brands
Matching Pumpernickel from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2102-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Pumpernickel
Sherwin-Williams has no exact twin of Pumpernickel. The nearest is Brevity Brown (SW 6068) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Brevity Brown swatch →
Behr Equivalent of Pumpernickel
Behr's nearest match is Royal Liqueur (PPU2-19), visually identical in normal room light (ΔE 1.1). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Pumpernickel without repainting risk. See the full Royal Liqueur swatch →
Valspar Equivalent of Pumpernickel
Valspar's nearest match is Smoked Almond (1006-9A), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 9.1 vs 9) and carries a warm red undertone, so it substitutes for Pumpernickel without repainting risk. See the full Smoked Almond swatch →
PPG / Glidden Equivalent of Pumpernickel
PPG / Glidden's nearest match is Antique Mahogany (PPG16-08), visually identical in normal room light (ΔE 1.4). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Pumpernickel without repainting risk. See the full Antique Mahogany swatch →
Glidden Equivalent of Pumpernickel
Glidden's nearest match is Antique Mahogany (PPG16-08), visually identical in normal room light (ΔE 1.4). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Pumpernickel without repainting risk. See the full Antique Mahogany swatch →
Dutch Boy Equivalent of Pumpernickel
Dutch Boy has no exact twin of Pumpernickel. The nearest is County Road (407-6DB) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full County Road swatch →
HGTV Home by Sherwin-Williams Equivalent of Pumpernickel
HGTV Home by Sherwin-Williams has no exact twin of Pumpernickel. The nearest is Brevity Brown (HGSW 3062) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Brevity Brown swatch →
Dunn-Edwards Equivalent of Pumpernickel
Dunn-Edwards's nearest match is Giant Sequoia Grove (DESS02), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Pumpernickel without repainting risk. See the full Giant Sequoia Grove swatch →
Magnolia Home Equivalent of Pumpernickel
Magnolia Home has no exact twin of Pumpernickel. The nearest is Mountain Currant (JG-171) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 9). Compare large swatches before substituting. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Pumpernickel
At Farrow & Ball, the closest color to Pumpernickel is Etruscan Red (NO. 56) — very close at ΔE 3.14, though not an exact twin. It runs slightly lighter (LRV 11 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Etruscan Red swatch →
Diamond Vogel Equivalent of Pumpernickel
Diamond Vogel has no exact twin of Pumpernickel. The nearest is Berry Crush (0081) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Berry Crush swatch →
Hirshfield's Equivalent of Pumpernickel
At Hirshfield's, the closest color to Pumpernickel is Coffee Shop (0151) — very close at ΔE 2.81, though not an exact twin. It runs slightly lighter (LRV 11 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coffee Shop swatch →
Rodda Equivalent of Pumpernickel
The closest Rodda equivalent of Pumpernickel is Auburn (CA219). At ΔE 0.41 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 9). If Rodda is your counter, order Auburn and you'll get the same color. See the full Auburn swatch →
Annie Sloan Equivalent of Pumpernickel
Annie Sloan has no exact twin of Pumpernickel. The nearest is Primer Red (PRIMER RED) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 9). Compare large swatches before substituting. See the full Primer Red swatch →
Kompozit Equivalent of Pumpernickel
At Kompozit, the closest color to Pumpernickel is Coffee Shop (0151) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coffee Shop swatch →