Color spec
| Brand | Benjamin Moore |
| Name | Cocoa Brown |
| SKU | 2101-20 |
| Hex | #744D40 |
| RGB | 116, 77, 64 |
| HSL | 15°, 29%, 35% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Cocoa Brown
With an LRV of 10, Cocoa Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cocoa Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Annie Sloan
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Cocoa Brown within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #744D40 in HSL space. Pair Cocoa Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Cocoa Brown Equivalents at Other Brands
Matching Cocoa Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2101-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cocoa Brown
At Sherwin-Williams, the closest color to Cocoa Brown is Brevity Brown (SW 6068) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brevity Brown swatch →
Behr Equivalent of Cocoa Brown
Behr's nearest match is Leather Clutch (MQ1-62), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Cocoa Brown without repainting risk. See the full Leather Clutch swatch →
Valspar Equivalent of Cocoa Brown
Valspar's nearest match is Smoked Almond (1006-9A), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 9.1 vs 10) and carries a warm red undertone, so it substitutes for Cocoa Brown without repainting risk. See the full Smoked Almond swatch →
PPG / Glidden Equivalent of Cocoa Brown
At PPG / Glidden, the closest color to Cocoa Brown is Antique Mahogany (PPG16-08) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Antique Mahogany swatch →
Glidden Equivalent of Cocoa Brown
At Glidden, the closest color to Cocoa Brown is Antique Mahogany (PPG16-08) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Antique Mahogany swatch →
HGTV Home by Sherwin-Williams Equivalent of Cocoa Brown
At HGTV Home by Sherwin-Williams, the closest color to Cocoa Brown is Brevity Brown (HGSW 3062) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brevity Brown swatch →
Dunn-Edwards Equivalent of Cocoa Brown
Dunn-Edwards's nearest match is Giant Sequoia Grove (DESS02), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Cocoa Brown without repainting risk. See the full Giant Sequoia Grove swatch →
Magnolia Home Equivalent of Cocoa Brown
Magnolia Home has no exact twin of Cocoa Brown. The nearest is Mountain Currant (JG-171) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Cocoa Brown
At Farrow & Ball, the closest color to Cocoa Brown is Etruscan Red (NO. 56) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Etruscan Red swatch →
Diamond Vogel Equivalent of Cocoa Brown
Diamond Vogel has no exact twin of Cocoa Brown. The nearest is Hideaway (0137) at ΔE 4.25 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Hideaway swatch →
Hirshfield's Equivalent of Cocoa Brown
Hirshfield's's nearest match is Coffee Shop (0151), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Cocoa Brown without repainting risk. See the full Coffee Shop swatch →
Rodda Equivalent of Cocoa Brown
The closest Rodda equivalent of Cocoa Brown is Auburn (CA219). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 10). If Rodda is your counter, order Auburn and you'll get the same color. See the full Auburn swatch →
Annie Sloan Equivalent of Cocoa Brown
Annie Sloan has no exact twin of Cocoa Brown. The nearest is Primer Red (PRIMER RED) at ΔE 4.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Primer Red swatch →
Kompozit Equivalent of Cocoa Brown
Kompozit's nearest match is Coffee Shop (0151), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Cocoa Brown without repainting risk. See the full Coffee Shop swatch →