Color guide · Benjamin Moore · Brown

Morning Coffee

2097-20 · #704E40 · LRV 9 · warm red tone

2097-20 · #704E40 · LRV 9 — warm red tone, very dark — reads black in most rooms.

Morning CoffeeBenjamin Moore · 2097-20
The color, edge to edge.Use your own photo →
Morning Coffee
BENJAMIN MOORE · 2097-20 · #704E40
Brand · codeBenjamin Moore2097-20 · all Benjamin Moore browns
LRV9Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyBrown
Hex · RGB · HSL#704E40 · 112, 78, 64 · 18°, 27%, 35%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Black Bean4
  2. 2Morning Coffee9
  3. 3Cavern Clay20
  4. 4Redend Point30
Undertone and depth

What Color Is Morning Coffee, Really?

Morning Coffee reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Benjamin Moore 2097-20 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Morning Coffee

Morning Coffee earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Morning Coffee

At LRV 9, Morning Coffee is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Morning Coffee are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2097-20 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Morning Coffee within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Morning Coffee · 2.9 : 1 · fails for textWhite text on Morning Coffee · 7.4 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #704E40 in HSL space. Pair Morning Coffee with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#704E40 + #406270
TRIADIC
#704E40 · #40704E · #4E4070
ANALOGOUS
#70404A · #704E40 · #706640

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Jessica Williams

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