Color spec
| Brand | Benjamin Moore |
| Name | Morning Coffee |
| SKU | 2097-20 |
| Hex | #704E40 |
| RGB | 112, 78, 64 |
| HSL | 18°, 27%, 35% |
| LRV | 9 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Morning Coffee
At LRV 9, Morning Coffee is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Morning Coffee earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Morning Coffee within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #704E40 in HSL space. Pair Morning Coffee with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Morning Coffee Equivalents at Other Brands
Matching Morning Coffee from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2097-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Morning Coffee
Sherwin-Williams's nearest match is Brevity Brown (SW 6068), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Morning Coffee without repainting risk. See the full Brevity Brown swatch →
Behr Equivalent of Morning Coffee
Behr's nearest match is Traditional Leather (ICC-81), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 9 vs 9) and carries a warm red-orange undertone, so it substitutes for Morning Coffee without repainting risk. See the full Traditional Leather swatch →
Valspar Equivalent of Morning Coffee
Valspar's nearest match is Smoked Almond (1006-9A), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 9.1 vs 9) and carries a warm red undertone, so it substitutes for Morning Coffee without repainting risk. See the full Smoked Almond swatch →
PPG / Glidden Equivalent of Morning Coffee
PPG / Glidden's nearest match is Bigfoot (PPG1061-7), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Morning Coffee without repainting risk. See the full Bigfoot swatch →
Glidden Equivalent of Morning Coffee
Glidden's nearest match is Bigfoot (PPG1061-7), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Morning Coffee without repainting risk. See the full Bigfoot swatch →
HGTV Home by Sherwin-Williams Equivalent of Morning Coffee
HGTV Home by Sherwin-Williams's nearest match is Brevity Brown (HGSW 3062), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Morning Coffee without repainting risk. See the full Brevity Brown swatch →
Dunn-Edwards Equivalent of Morning Coffee
Dunn-Edwards's nearest match is Buffalo Herd (DE6056), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Morning Coffee without repainting risk. See the full Buffalo Herd swatch →
Magnolia Home Equivalent of Morning Coffee
Magnolia Home has no exact twin of Morning Coffee. The nearest is Mountain Currant (JG-171) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 9). Compare large swatches before substituting. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Morning Coffee
Farrow & Ball has no exact twin of Morning Coffee. The nearest is Deep Reddish Brown (NO. W101) at ΔE 4.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 9). Compare large swatches before substituting. See the full Deep Reddish Brown swatch →
Diamond Vogel Equivalent of Morning Coffee
At Diamond Vogel, the closest color to Morning Coffee is Hideaway (0137) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hideaway swatch →
Hirshfield's Equivalent of Morning Coffee
The closest Hirshfield's equivalent of Morning Coffee is Coffee Shop (0151). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 11 vs 9). If Hirshfield's is your counter, order Coffee Shop and you'll get the same color. See the full Coffee Shop swatch →
Rodda Equivalent of Morning Coffee
At Rodda, the closest color to Morning Coffee is Auburn (CA219) — very close at ΔE 2.42, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Auburn swatch →
Kompozit Equivalent of Morning Coffee
The closest Kompozit equivalent of Morning Coffee is Coffee Shop (0151). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 9). If Kompozit is your counter, order Coffee Shop and you'll get the same color. See the full Coffee Shop swatch →