Color spec
| Brand | Behr |
| Name | Purple Rubiate |
| SKU | BNC-20 |
| Hex | #7D7392 |
| RGB | 125, 115, 146 |
| HSL | 259°, 12%, 51% |
| LRV | 19 |
| Undertone | cool blue tone |
| Family | Gray |
About Behr Purple Rubiate
With an LRV of 19, Purple Rubiate is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Purple Rubiate works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Purple Rubiate within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7D7392 in HSL space. Pair Purple Rubiate with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Purple Rubiate Equivalents at Other Brands
Matching Purple Rubiate from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BNC-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Purple Rubiate
At Sherwin-Williams, the closest color to Purple Rubiate is Mythical (SW 6550) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Mythical swatch →
PPG / Glidden Equivalent of Purple Rubiate
At PPG / Glidden, the closest color to Purple Rubiate is Plum Shade (PPG1173-6) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Plum Shade swatch →
Glidden Equivalent of Purple Rubiate
At Glidden, the closest color to Purple Rubiate is Plum Shade (PPG1173-6) — very close at ΔE 3.21, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Plum Shade swatch →
Dutch Boy Equivalent of Purple Rubiate
Dutch Boy's nearest match is Sweet Pansies (244-5DB), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 19 vs 19) and carries a cool blue undertone, so it substitutes for Purple Rubiate without repainting risk. See the full Sweet Pansies swatch →
HGTV Home by Sherwin-Williams Equivalent of Purple Rubiate
At HGTV Home by Sherwin-Williams, the closest color to Purple Rubiate is Purple Peacock (HGSW 2413) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Peacock swatch →
Dunn-Edwards Equivalent of Purple Rubiate
At Dunn-Edwards, the closest color to Purple Rubiate is Grape Jam (DE5949) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Grape Jam swatch →
Diamond Vogel Equivalent of Purple Rubiate
Diamond Vogel has no exact twin of Purple Rubiate. The nearest is Purple Spire (1249) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Purple Spire swatch →
Hirshfield's Equivalent of Purple Rubiate
Hirshfield's's nearest match is Queen of Sheba (1298), visually identical in normal room light (ΔE 1.89). It runs slightly lighter (LRV 22 vs 19) and carries a cool blue undertone, so it substitutes for Purple Rubiate without repainting risk. See the full Queen of Sheba swatch →
Kompozit Equivalent of Purple Rubiate
Kompozit's nearest match is Queen of Sheba (1298), visually identical in normal room light (ΔE 1.89). It sits at the same lightness (LRV 20 vs 19) and carries a cool blue undertone, so it substitutes for Purple Rubiate without repainting risk. See the full Queen of Sheba swatch →