Color spec
| Brand | Behr |
| Name | Purple Potion |
| SKU | S100-5 |
| Hex | #7570AC |
| RGB | 117, 112, 172 |
| HSL | 245°, 27%, 56% |
| LRV | 18 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Purple Potion
With an LRV of 18, Purple Potion is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Purple Potion works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Purple Potion within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7570AC in HSL space. Pair Purple Potion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Purple Potion Equivalents at Other Brands
Matching Purple Potion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S100-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Purple Potion
Sherwin-Williams has no exact twin of Purple Potion. The nearest is Gentian (SW 6817) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Gentian swatch →
PPG / Glidden Equivalent of Purple Potion
PPG / Glidden has no exact twin of Purple Potion. The nearest is Reign Over Me (PPG1248-7) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 16 vs 18). Compare large swatches before substituting. See the full Reign Over Me swatch →
Glidden Equivalent of Purple Potion
At Glidden, the closest color to Purple Potion is Dusty Violet (90BB 19/267) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dusty Violet swatch →
HGTV Home by Sherwin-Williams Equivalent of Purple Potion
HGTV Home by Sherwin-Williams has no exact twin of Purple Potion. The nearest is Lavender Fields (HGSW 1402) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Lavender Fields swatch →
Dunn-Edwards Equivalent of Purple Potion
At Dunn-Edwards, the closest color to Purple Potion is Sentimental (DEFD02) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Sentimental swatch →
Diamond Vogel Equivalent of Purple Potion
At Diamond Vogel, the closest color to Purple Potion is Medieval (1263) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Medieval swatch →
Hirshfield's Equivalent of Purple Potion
At Hirshfield's, the closest color to Purple Potion is Plum Preserve (1256) — very close at ΔE 2.17, though not an exact twin. It runs slightly lighter (LRV 21 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Plum Preserve swatch →
Kompozit Equivalent of Purple Potion
At Kompozit, the closest color to Purple Potion is Plum Preserve (1256) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Plum Preserve swatch →