Color guide · Dutch Boy · Blue

Magical Purple

344-4DB · #7E778E · LRV 20 · cool blue tone

344-4DB · #7E778E · LRV 20 — cool blue tone, dark — high drama, needs strong daylight or warm bulbs.

Magical PurpleDutch Boy · 344-4DB
The color, edge to edge.Use your own photo →
Magical Purple
DUTCH BOY · 344-4DB · #7E778E
Brand · codeDutch Boy344-4DB · all Dutch Boy blues
LRV20Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool blue tone
FamilyBlue
Hex · RGB · HSL#7E778E · 126, 119, 142 · 258°, 9%, 51%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Hale Navy8
  2. 2Waterloo13
  3. 3Magical Purple20
  4. 4Williamsburg Wedgwood Blue28
  5. 5Resolute Blue40
Undertone and depth

What Color Is Magical Purple, Really?

Magical Purple reads as a cool blue tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dutch Boy 344-4DB behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Magical Purple

Magical Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.

Light by light

How Lighting Changes Magical Purple

With an LRV of 20, Magical Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Magical Purple are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dutch Boy 344-4DB directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dutch Boy Colors

The nearest shades to Magical Purple within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Magical Purple · 4.9 : 1 · passes AAWhite text on Magical Purple · 4.3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #7E778E in HSL space. Pair Magical Purple with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#7E778E + #878E77
TRIADIC
#7E778E · #8E7E77 · #778E7E
ANALOGOUS
#777B8E · #7E778E · #8A778E

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Jessica Williams

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