Color spec
| Brand | Dutch Boy |
| Name | Magical Purple |
| SKU | 344-4DB |
| Hex | #7E778E |
| RGB | 126, 119, 142 |
| HSL | 258°, 9%, 51% |
| LRV | 20 |
| Undertone | cool blue tone |
| Family | Gray |
About Dutch Boy Magical Purple
With an LRV of 20, Magical Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Magical Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Magical Purple within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7E778E in HSL space. Pair Magical Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Magical Purple Equivalents at Other Brands
Matching Magical Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 344-4DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Magical Purple
The closest Sherwin-Williams equivalent of Magical Purple is Mythical (SW 6550). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 20 vs 20). If Sherwin-Williams is your counter, order Mythical and you'll get the same color. See the full Mythical swatch →
Behr Equivalent of Magical Purple
At Behr, the closest color to Magical Purple is Purple Rubiate (BNC-20) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Rubiate swatch →
PPG / Glidden Equivalent of Magical Purple
PPG / Glidden's nearest match is Plum Shade (PPG1173-6), visually identical in normal room light (ΔE 1.92). It runs slightly darker (LRV 18 vs 20) and carries a cool blue undertone, so it substitutes for Magical Purple without repainting risk. See the full Plum Shade swatch →
Glidden Equivalent of Magical Purple
Glidden's nearest match is Plum Shade (PPG1173-6), visually identical in normal room light (ΔE 1.94). It runs slightly darker (LRV 18 vs 20) and carries a cool blue undertone, so it substitutes for Magical Purple without repainting risk. See the full Plum Shade swatch →
HGTV Home by Sherwin-Williams Equivalent of Magical Purple
The closest HGTV Home by Sherwin-Williams equivalent of Magical Purple is Purple Peacock (HGSW 2413). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 20 vs 20). If HGTV Home by Sherwin-Williams is your counter, order Purple Peacock and you'll get the same color. See the full Purple Peacock swatch →
Dunn-Edwards Equivalent of Magical Purple
Dunn-Edwards has no exact twin of Magical Purple. The nearest is Grape Jam (DE5949) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 20). Compare large swatches before substituting. See the full Grape Jam swatch →
Diamond Vogel Equivalent of Magical Purple
Diamond Vogel's nearest match is Dancing in the Spring (1291), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 20 vs 20) and carries a cool violet undertone, so it substitutes for Magical Purple without repainting risk. See the full Dancing in the Spring swatch →
Hirshfield's Equivalent of Magical Purple
Hirshfield's's nearest match is Dancing in the Spring (1291), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 20 vs 20) and carries a cool violet undertone, so it substitutes for Magical Purple without repainting risk. See the full Dancing in the Spring swatch →
C2 Paint Equivalent of Magical Purple
At C2 Paint, the closest color to Magical Purple is Bohemian (C2-778) — very close at ΔE 3.43, though not an exact twin. It runs slightly darker (LRV 18 vs 20) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Bohemian swatch →
Kompozit Equivalent of Magical Purple
Kompozit's nearest match is Dancing in the Spring (1291), visually identical in normal room light (ΔE 1.99). It runs slightly darker (LRV 18 vs 20) and carries a cool violet undertone, so it substitutes for Magical Purple without repainting risk. See the full Dancing in the Spring swatch →