Color guide · Dunn-Edwards · Purple

Grape Jam

DE5949 · #7F779A · LRV 19 · cool blue tone

DE5949 · #7F779A · LRV 19 — cool blue tone, dark — high drama, needs strong daylight or warm bulbs.

Grape JamDunn-Edwards · DE5949
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Grape Jam
DUNN-EDWARDS · DE5949 · #7F779A
Brand · codeDunn-EdwardsDE5949 · all Dunn-Edwards purples
LRV19Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool blue tone
FamilyPurple
Hex · RGB · HSL#7F779A · 127, 119, 154 · 254°, 15%, 54%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Ripe Berry10
  3. 3Grape Jam19
  4. 4Gothic Purple24
  5. 5Wisteria48
Undertone and depth

What Color Is Grape Jam, Really?

Grape Jam reads as a cool blue tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dunn-Edwards DE5949 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Grape Jam

Grape Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Grape Jam

With an LRV of 19, Grape Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Grape Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dunn-Edwards DE5949 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dunn-Edwards Colors

The nearest shades to Grape Jam within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Grape Jam · 5 : 1 · passes AAWhite text on Grape Jam · 4.2 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #7F779A in HSL space. Pair Grape Jam with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#7F779A + #929A77
TRIADIC
#7F779A · #9A7F77 · #779A7F
ANALOGOUS
#77809A · #7F779A · #91779A

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Jessica Williams

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