Color spec
| Brand | Dunn-Edwards |
| Name | Grape Jam |
| SKU | DE5949 |
| Hex | #7F779A |
| RGB | 127, 119, 154 |
| HSL | 254°, 15%, 54% |
| LRV | 19 |
| Undertone | cool blue tone |
| Family | Purple |
About Dunn-Edwards Grape Jam
With an LRV of 19, Grape Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Grape Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Grape Jam within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7F779A in HSL space. Pair Grape Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Grape Jam Equivalents at Other Brands
Matching Grape Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5949 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grape Jam
Sherwin-Williams has no exact twin of Grape Jam. The nearest is Mythical (SW 6550) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 19). Compare large swatches before substituting. See the full Mythical swatch →
Behr Equivalent of Grape Jam
At Behr, the closest color to Grape Jam is Purple Rubiate (BNC-20) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Rubiate swatch →
Valspar Equivalent of Grape Jam
Valspar has no exact twin of Grape Jam. The nearest is Purple Phantom (1001-3B) at ΔE 4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20.1 vs 19). Compare large swatches before substituting. See the full Purple Phantom swatch →
PPG / Glidden Equivalent of Grape Jam
PPG / Glidden has no exact twin of Grape Jam. The nearest is Crowning Glory (PPG17-07) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Crowning Glory swatch →
Glidden Equivalent of Grape Jam
At Glidden, the closest color to Grape Jam is Amethyst Wisteria (10RB 21/218) — very close at ΔE 2.05, though not an exact twin. It runs slightly lighter (LRV 21 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Wisteria swatch →
Dutch Boy Equivalent of Grape Jam
At Dutch Boy, the closest color to Grape Jam is Cheerful Crocus (143-6DB) — very close at ΔE 2.37, though not an exact twin. It runs slightly lighter (LRV 21 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Cheerful Crocus swatch →
HGTV Home by Sherwin-Williams Equivalent of Grape Jam
HGTV Home by Sherwin-Williams has no exact twin of Grape Jam. The nearest is Purple Peacock (HGSW 2413) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 19). Compare large swatches before substituting. See the full Purple Peacock swatch →
Diamond Vogel Equivalent of Grape Jam
At Diamond Vogel, the closest color to Grape Jam is Purple Spire (1249) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Spire swatch →
Hirshfield's Equivalent of Grape Jam
Hirshfield's's nearest match is Queen of Sheba (1298), visually identical in normal room light (ΔE 1.06). It runs slightly lighter (LRV 22 vs 19) and carries a cool blue undertone, so it substitutes for Grape Jam without repainting risk. See the full Queen of Sheba swatch →
Kompozit Equivalent of Grape Jam
Kompozit's nearest match is Queen of Sheba (1298), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 20 vs 19) and carries a cool blue undertone, so it substitutes for Grape Jam without repainting risk. See the full Queen of Sheba swatch →