Color spec
| Brand | Behr |
| Name | Lite Cocoa |
| SKU | MQ1-55 |
| Hex | #B1978C |
| RGB | 177, 151, 140 |
| HSL | 18°, 19%, 62% |
| LRV | 33 |
| Undertone | warm red tone |
| Family | Brown |
About Behr Lite Cocoa
Lite Cocoa sits in the mid-range at LRV 33, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Lite Cocoa is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Rodda
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Lite Cocoa within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B1978C in HSL space. Pair Lite Cocoa with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Lite Cocoa Equivalents at Other Brands
Matching Lite Cocoa from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr MQ1-55 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Lite Cocoa
Sherwin-Williams has no exact twin of Lite Cocoa. The nearest is Threshold Taupe (SW 7501) at ΔE 4.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 33). Compare large swatches before substituting. See the full Threshold Taupe swatch →
Benjamin Moore Equivalent of Lite Cocoa
Benjamin Moore's nearest match is Baywood Brown (1234), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 34 vs 33) and carries a warm red undertone, so it substitutes for Lite Cocoa without repainting risk. See the full Baywood Brown swatch →
Valspar Equivalent of Lite Cocoa
At Valspar, the closest color to Lite Cocoa is Wool Coat (1002-10A) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 32.9 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wool Coat swatch →
Glidden Equivalent of Lite Cocoa
At Glidden, the closest color to Lite Cocoa is Iris Mauve (PPG1016-5) — very close at ΔE 2.2, though not an exact twin. It runs slightly lighter (LRV 35 vs 33) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Iris Mauve swatch →
HGTV Home by Sherwin-Williams Equivalent of Lite Cocoa
HGTV Home by Sherwin-Williams has no exact twin of Lite Cocoa. The nearest is Truly Taupe (HGSW 3435) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 35 vs 33). Compare large swatches before substituting. See the full Truly Taupe swatch →
Dunn-Edwards Equivalent of Lite Cocoa
At Dunn-Edwards, the closest color to Lite Cocoa is Rose Mauve (DET403) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 33 vs 33) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rose Mauve swatch →
Farrow & Ball Equivalent of Lite Cocoa
Farrow & Ball has no exact twin of Lite Cocoa. The nearest is Dead Salmon (NO. 28) at ΔE 3.55 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 35 vs 33). Compare large swatches before substituting. See the full Dead Salmon swatch →
Diamond Vogel Equivalent of Lite Cocoa
At Diamond Vogel, the closest color to Lite Cocoa is Pavilion Tan (0149) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 32 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pavilion Tan swatch →
Rodda Equivalent of Lite Cocoa
Rodda has no exact twin of Lite Cocoa. The nearest is Agate (CA064) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 33). Compare large swatches before substituting. See the full Agate swatch →