Color guide · Dunn-Edwards · Neutral

Rose Mauve

DET403 · #AF9690 · LRV 33 · warm red tone

DET403 · #AF9690 · LRV 33 — warm red tone, mid-tone — versatile but shifts visibly with light.

Rose MauveDunn-Edwards · DET403
The color, edge to edge.Use your own photo →
Rose Mauve
DUNN-EDWARDS · DET403 · #AF9690
Brand · codeDunn-EdwardsDET403 · all Dunn-Edwards neutrals
LRV33Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyNeutral
Hex · RGB · HSL#AF9690 · 175, 150, 144 · 12°, 16%, 63%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Anonymous20
  2. 2Felted Wool28
  3. 3Rose Mauve33
  4. 4Revere Pewter55
  5. 5Agreeable Gray60
Undertone and depth

What Color Is Rose Mauve, Really?

Rose Mauve reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Dunn-Edwards DET403 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Rose Mauve

Rose Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.

Light by light

How Lighting Changes Rose Mauve

Rose Mauve sits in the mid-range at LRV 33, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Rose Mauve are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dunn-Edwards DET403 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dunn-Edwards Colors

The nearest shades to Rose Mauve within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Rose Mauve · 7.6 : 1 · passes AA and AAAWhite text on Rose Mauve · 2.8 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #AF9690 in HSL space. Pair Rose Mauve with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AF9690 + #90A9AF
TRIADIC
#AF9690 · #90AF96 · #9690AF
ANALOGOUS
#AF909A · #AF9690 · #AFA690

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Jessica Williams

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