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BEHR · 100D-5

Behr Berries And Cream#96548E · LRV 15

Berries And Cream reads as a magenta / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Behr 100D-5 actually looks like under different light, and the closest matches at competing US brands.

SEE IN A ROOM → CALCULATE PAINT NEEDED →
BEHR BERRIES AND CREAM
RGB 150, 84, 142 LRV 15

Color spec

Brand Behr
Name Berries And Cream
SKU 100D-5
Hex #96548E
RGB 150, 84, 142
HSL 307°, 28%, 46%
LRV 15
Undertone magenta / warm
Family Purple

About Behr Berries And Cream

With an LRV of 15, Berries And Cream is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Berries And Cream works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Kompozit alternative

The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.

KOMPOZIT
Immortality
SKU 1172 · #945B7F · LRV 15
ΔE 5.46 (different)
SHOP KOMPOZIT ON AMAZON →

Closest matches at every US brand

9 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.

PPG / Glidden

2,088 colors in deck · best ΔE 2.34
All purple at PPG / Glidden →
1251-7
#905284
Grape Juice
ΔE 2.34 · LRV 14
1252-7
#9D5A8F
Bermuda Onion
ΔE 2.61 · LRV 16
1250-7
#835995
Royal Lilac
ΔE 5.59 · LRV 14
1176-6
#886793
Mirabella
ΔE 7.29 · LRV 17
17-11
#A54976
Cerise
ΔE 7.81 · LRV 14

Valspar

2,858 colors in deck · best ΔE 3.03
All purple at Valspar →
V002-3
#8D4C89
Mad about Magenta
ΔE 3.03 · LRV 12.6
V040-5
#996084
Berry Pretty
ΔE 6.03 · LRV 16.7
8001-3G
#AC4B7E
Pink Pizzazz
ΔE 7.24 · LRV 15
V038-5
#81658E
Vivacious Violet
ΔE 8.03 · LRV 15.9
V041-5
#99546D
Vive l'amour
ΔE 10 · LRV 14.2

Dunn-Edwards

1,696 colors in deck · best ΔE 3.78
All purple at Dunn-Edwards →
DE6006
#915D88
Plum Perfect
ΔE 3.78 · LRV 16
DE5006
#9B4B80
Plum Passion
ΔE 4.12 · LRV 14
DE5999
#A063A1
Royal Pretender
ΔE 5.58 · LRV 19
DE5992
#845998
Cabaret
ΔE 5.79 · LRV 14
DE5985
#7E5E8D
Plum Power
ΔE 6.85 · LRV 14

Benjamin Moore

3,934 colors in deck · best ΔE 4.18
All purple at Benjamin Moore →
2074-30
#9B4A80
Twilight Magenta
ΔE 4.18 · LRV 15
2075-30
#9F487D
Pre-Dawn Sky
ΔE 5.38 · LRV
1371
#8F6483
Plum Perfect
ΔE 7.36 · LRV
1356
#9E5774
Fashion Rose
ΔE 8.92 · LRV 17
1364
#924E6A
Vintage Claret
ΔE 9.42 · LRV 14

Sherwin-Williams

1,526 colors in deck · best ΔE 6.67
All purple at Sherwin-Williams →
SW 6981
#795484
Passionate Purple
ΔE 6.67 · LRV 12
SW 6838
#7C5A7E
Vigorous Violet
ΔE 7.24 · LRV 13
SW 6831
#7E6596
Clematis
ΔE 8.88 · LRV 16
SW 6565
#92576F
Grandeur Plum
ΔE 9.36 · LRV 14
SW 6572
#A2566F
Ruby Shade
ΔE 10.81 · LRV 15

Clare

78 colors in deck · best ΔE 15.47
All purple at Clare →
PNT100-DP-33
#706473
Prince
ΔE 15.47 · LRV 14
PNT100-DP-67
#7C4D4C
Vintage
ΔE 19.44 · LRV 10
PNT100-DP-30
#9F605D
Big Apple
ΔE 19.62 · LRV 17
PNT100-MD-57
#5B6682
Blue'd Up
ΔE 20.12 · LRV 13
PNT100-DP-53
#726460
Coffee Date
ΔE 22.13 · LRV 14

Farrow & Ball

132 colors in deck · best ΔE 18.16
All purple at Farrow & Ball →
NO. 96
#994A50
Radicchio
ΔE 18.16 · LRV 12
NO. 217
#A53C49
Rectory Red
ΔE 19.5 · LRV 12
NO. 43
#8F4E4D
Eating Room Red
ΔE 19.59 · LRV 12
NO. 220
#636E8F
Pitch Blue
ΔE 19.72 · LRV 16
NO. 42
#A15A4D
Picture Gallery Red
ΔE 23.9 · LRV 15

Magnolia Home

160 colors in deck · best ΔE 21.96
All purple at Magnolia Home →
JG-142
#626368
Texas Storm
ΔE 21.96 · LRV 13
JG-25
#B5494B
Vine Ripened Tomato
ΔE 22.04 · LRV 15
JG-147
#6C6563
Salvaged
ΔE 22.69 · LRV 13
JG-30
#965147
Home At Last
ΔE 23.03 · LRV 13
JG-129
#837165
Elemental
ΔE 26.23 · LRV 18

Backdrop

30 colors in deck · best ΔE 22.48
All purple at Backdrop →
BD-MJ
#5A6E7E
Mom Jeans
ΔE 22.48 · LRV 18
BD-PR
#A22D31
Punk Rock
ΔE 24.96 · LRV 8
BD-BH
#A82F31
Bahaus
ΔE 25.42 · LRV 8
BD-BA
#7C5F47
Buenos Aires
ΔE 30.67 · LRV 14
BD-TS
#7C5F47
Two Step
ΔE 30.67 · LRV 14

Similar Behr colors

closest in the Behr deck

The nearest shades to Berries And Cream within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

HDC-MD-07
Dynamic Magenta
LRV 13
M130-6
Tropical Hibiscus
LRV 12
PPU1-18
Peru
LRV 14
S120-6
Full Glass
LRV 14
690D-6
Meadow Flower
LRV 17
150F-5
Mulled Wine
LRV 16

Coordinated palette

Generated by hue-rotating #96548E in HSL space. Pair Berries And Cream with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#96548E + #54965C
TRIADIC
#96548E · #8E9654 · #548E96
ANALOGOUS
#7D5496 · #96548E · #96546D

Accessibility (WCAG contrast)

Sample text on white
5.31:1 AA
Sample text on black
3.96:1 AA Large

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

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