Color spec
| Brand | Behr |
| Name | Berries And Cream |
| SKU | 100D-5 |
| Hex | #96548E |
| RGB | 150, 84, 142 |
| HSL | 307°, 28%, 46% |
| LRV | 15 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Berries And Cream
With an LRV of 15, Berries And Cream is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Berries And Cream works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Berries And Cream within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #96548E in HSL space. Pair Berries And Cream with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Berries And Cream Equivalents at Other Brands
Matching Berries And Cream from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 100D-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Berries And Cream
At Sherwin-Williams, the closest color to Berries And Cream is Verve Violet (SW 6979) — very close at ΔE 3.33, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Verve Violet swatch →
Benjamin Moore Equivalent of Berries And Cream
Benjamin Moore has no exact twin of Berries And Cream. The nearest is Twilight Magenta (2074-30) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Twilight Magenta swatch →
Valspar Equivalent of Berries And Cream
At Valspar, the closest color to Berries And Cream is Mad about Magenta (V002-3) — very close at ΔE 3.03, though not an exact twin. It runs slightly darker (LRV 12.6 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mad about Magenta swatch →
PPG / Glidden Equivalent of Berries And Cream
At PPG / Glidden, the closest color to Berries And Cream is Grape Juice (PPG1251-7) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grape Juice swatch →
Glidden Equivalent of Berries And Cream
At Glidden, the closest color to Berries And Cream is Grape Juice (PPG1251-7) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grape Juice swatch →
Dutch Boy Equivalent of Berries And Cream
Dutch Boy has no exact twin of Berries And Cream. The nearest is Fearless Fuchsia (146-7DB) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Fearless Fuchsia swatch →
Dunn-Edwards Equivalent of Berries And Cream
Dunn-Edwards has no exact twin of Berries And Cream. The nearest is Plum Passion (DE5006) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Plum Passion swatch →