Soulful Blue
SW 6543 · #757C91 · LRV 20 — cool blue tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Hale Navy8
- 2Waterloo13
- 3Soulful Blue20
- 4Williamsburg Wedgwood Blue28
- 5Resolute Blue40
What Color Is Soulful Blue, Really?
Soulful Blue reads as a cool blue tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Sherwin-Williams SW 6543 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Soulful Blue
Soulful Blue works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
How Lighting Changes Soulful Blue
With an LRV of 20, Soulful Blue is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Soulful Blue are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 6543 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | FantasiaS550-5 · Behr | 1.8 | 19 | Color page → |
| Benjamin Moore | In the Twilight1434 · Benjamin Moore | 1.0 | 22 | Color page → |
| Valspar | Window Screen4004-4A · Valspar | 4.4 | 20.7 | Color page → |
| Glidden | Deep Empire Blue50BB 22/143 · Glidden | 2.4 | 22 | Color page → |
| Dutch Boy | Authentic342-5DB · Dutch Boy | 0.0 | 20 | Color page → |
| HGTV Home by Sherwin-Williams | Purple ThrushHGSW 2403 · HGTV Home by Sherwin-Williams | 0.0 | 20 | Color page → |
Similar Sherwin-Williams Colors
The nearest shades to Soulful Blue within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #757C91 in HSL space. Pair Soulful Blue with one accent and one neutral — the swatches below are starting points, not final picks.
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