Color guide · Behr · Blue

Fantasia

S550-5 · #73788B · LRV 19 · cool blue tone

S550-5 · #73788B · LRV 19 — cool blue tone, dark — high drama, needs strong daylight or warm bulbs.

FantasiaBehr · S550-5
The color, edge to edge.Use your own photo →
Fantasia
BEHR · S550-5 · #73788B
Brand · codeBehrS550-5 · all Behr blues
LRV19Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool blue tone
FamilyBlue
Hex · RGB · HSL#73788B · 115, 120, 139 · 228°, 9%, 50%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Hale Navy8
  2. 2Waterloo13
  3. 3Fantasia19
  4. 4Williamsburg Wedgwood Blue28
  5. 5Resolute Blue40
Undertone and depth

What Color Is Fantasia, Really?

Fantasia reads as a cool blue tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr S550-5 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Fantasia

Fantasia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.

Light by light

How Lighting Changes Fantasia

With an LRV of 19, Fantasia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Fantasia are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr S550-5 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Fantasia within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Fantasia · 4.8 : 1 · passes AAWhite text on Fantasia · 4.4 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #73788B in HSL space. Pair Fantasia with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#73788B + #8B8673
TRIADIC
#73788B · #8B7378 · #788B73
ANALOGOUS
#73848B · #73788B · #7A738B

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Jessica Williams

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