Color spec
| Brand | Behr |
| Name | Infamous |
| SKU | N540-5 |
| Hex | #677C99 |
| RGB | 103, 124, 153 |
| HSL | 215°, 20%, 50% |
| LRV | 20 |
| Undertone | cool blue tone |
| Family | Blue |
About Behr Infamous
With an LRV of 20, Infamous is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Infamous works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Infamous within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #677C99 in HSL space. Pair Infamous with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Infamous Equivalents at Other Brands
Matching Infamous from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr N540-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Infamous
Sherwin-Williams's nearest match is Searching Blue (SW 6536), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 21 vs 20) and carries a cool blue undertone, so it substitutes for Infamous without repainting risk. See the full Searching Blue swatch →
Benjamin Moore Equivalent of Infamous
Benjamin Moore has no exact twin of Infamous. The nearest is In the Twilight (1434) at ΔE 4.51 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full In the Twilight swatch →
Valspar Equivalent of Infamous
Valspar's nearest match is Smoky Violet (V073-5), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 20 vs 20) and carries a cool blue undertone, so it substitutes for Infamous without repainting risk. See the full Smoky Violet swatch →
Glidden Equivalent of Infamous
At Glidden, the closest color to Infamous is Silver Blueberry (PPG1163-5) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 21 vs 20) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Silver Blueberry swatch →
Dutch Boy Equivalent of Infamous
Dutch Boy's nearest match is Lustrous Blue (339-5DB), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 21 vs 20) and carries a cool blue undertone, so it substitutes for Infamous without repainting risk. See the full Lustrous Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Infamous
HGTV Home by Sherwin-Williams's nearest match is Searching Blue (HGSW 2393), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 21 vs 20) and carries a cool blue undertone, so it substitutes for Infamous without repainting risk. See the full Searching Blue swatch →
Dunn-Edwards Equivalent of Infamous
Dunn-Edwards's nearest match is Bay View (DE5886), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 20 vs 20) and carries a cool blue undertone, so it substitutes for Infamous without repainting risk. See the full Bay View swatch →
Farrow & Ball Equivalent of Infamous
Farrow & Ball has no exact twin of Infamous. The nearest is Ultra Marine Blue (NO. W29) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 18 vs 20). Compare large swatches before substituting. See the full Ultra Marine Blue swatch →
Diamond Vogel Equivalent of Infamous
Diamond Vogel's nearest match is Madonna Blue (0590), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 20 vs 20) and carries a cool blue undertone, so it substitutes for Infamous without repainting risk. See the full Madonna Blue swatch →
Hirshfield's Equivalent of Infamous
At Hirshfield's, the closest color to Infamous is Madonna Blue (0590) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Madonna Blue swatch →
Kompozit Equivalent of Infamous
At Kompozit, the closest color to Infamous is Madonna Blue (0590) — very close at ΔE 2.5, though not an exact twin. It runs slightly darker (LRV 18 vs 20) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Madonna Blue swatch →