Color spec
| Brand | Sherwin-Williams |
| Name | Red Cent |
| SKU | SW 6341 |
| Hex | #AD654C |
| RGB | 173, 101, 76 |
| HSL | 15°, 39%, 49% |
| LRV | 19 |
| Undertone | warm red tone |
| Family | Orange |
About Sherwin-Williams Red Cent
With an LRV of 19, Red Cent is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Red Cent works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Red Cent within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD654C in HSL space. Pair Red Cent with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Red Cent Equivalents at Other Brands
Matching Red Cent from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6341 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Red Cent
Behr has no exact twin of Red Cent. The nearest is Maple Glaze (PPU3-16) at ΔE 4.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Maple Glaze swatch →
Benjamin Moore Equivalent of Red Cent
At Benjamin Moore, the closest color to Red Cent is Sedona Clay (2174-30) — very close at ΔE 2.96, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sedona Clay swatch →
Valspar Equivalent of Red Cent
At Valspar, the closest color to Red Cent is Bear Claw (2004-5A) — very close at ΔE 3.1, though not an exact twin. It runs slightly darker (LRV 17.3 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bear Claw swatch →
PPG / Glidden Equivalent of Red Cent
PPG / Glidden has no exact twin of Red Cent. The nearest is Cinnabar (PPG1065-6) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Cinnabar swatch →
Glidden Equivalent of Red Cent
Glidden has no exact twin of Red Cent. The nearest is Cinnabar (50YR 32/460) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 32 vs 19). Compare large swatches before substituting. See the full Cinnabar swatch →
Dutch Boy Equivalent of Red Cent
Dutch Boy has no exact twin of Red Cent. The nearest is Solar Fire (312-7DB) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Solar Fire swatch →
HGTV Home by Sherwin-Williams Equivalent of Red Cent
At HGTV Home by Sherwin-Williams, the closest color to Red Cent is Cavern Clay (HGSW 7701) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cavern Clay swatch →
Dunn-Edwards Equivalent of Red Cent
Dunn-Edwards's nearest match is Georgia Clay (DE5181), visually identical in normal room light (ΔE 1.87). It runs slightly darker (LRV 17 vs 19) and carries a warm red undertone, so it substitutes for Red Cent without repainting risk. See the full Georgia Clay swatch →
Magnolia Home Equivalent of Red Cent
Magnolia Home has no exact twin of Red Cent. The nearest is Work Worn Wood (JG-35) at ΔE 3.51 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 21 vs 19). Compare large swatches before substituting. See the full Work Worn Wood swatch →
Farrow & Ball Equivalent of Red Cent
Farrow & Ball has no exact twin of Red Cent. The nearest is Book Room Red (NO. 50) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Book Room Red swatch →
Diamond Vogel Equivalent of Red Cent
Diamond Vogel's nearest match is Pretty Parasol (1039), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 19 vs 19) and carries a warm red undertone, so it substitutes for Red Cent without repainting risk. See the full Pretty Parasol swatch →
Hirshfield's Equivalent of Red Cent
At Hirshfield's, the closest color to Red Cent is Spiced Carrot (0052) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spiced Carrot swatch →
Rodda Equivalent of Red Cent
At Rodda, the closest color to Red Cent is Terracotta (CA224) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terracotta swatch →
C2 Paint Equivalent of Red Cent
C2 Paint has no exact twin of Red Cent. The nearest is Rhode Island Red (BD46) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Rhode Island Red swatch →
Kompozit Equivalent of Red Cent
At Kompozit, the closest color to Red Cent is Spiced Carrot (0052) — very close at ΔE 2.32, though not an exact twin. It runs slightly darker (LRV 17 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spiced Carrot swatch →