Color guide · Sherwin-Williams · Orange

Red Cent

SW 6341 · #AD654C · LRV 19 · warm red tone

SW 6341 · #AD654C · LRV 19 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Red CentSherwin-Williams · SW 6341
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Red Cent
SHERWIN-WILLIAMS · SW 6341 · #AD654C
Brand · codeSherwin-WilliamsSW 6341 · all Sherwin-Williams oranges
LRV19Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyOrange
Hex · RGB · HSL#AD654C · 173, 101, 76 · 15°, 39%, 49%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Burnt Cinnamon9
  2. 2Rookwood Terra Cotta14
  3. 3Red Cent19
  4. 4Caramelized35
  5. 5Venetian Plaster42
Undertone and depth

What Color Is Red Cent, Really?

Red Cent reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Sherwin-Williams SW 6341 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Red Cent

Red Cent works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.

Light by light

How Lighting Changes Red Cent

With an LRV of 19, Red Cent is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Red Cent are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Sherwin-Williams SW 6341 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Sherwin-Williams Colors

The nearest shades to Red Cent within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Red Cent · 4.7 : 1 · passes AAWhite text on Red Cent · 4.4 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #AD654C in HSL space. Pair Red Cent with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AD654C + #4C94AD
TRIADIC
#AD654C · #4CAD65 · #654CAD
ANALOGOUS
#AD4C64 · #AD654C · #AD954C

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Jessica Williams

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