Color spec
| Brand | Benjamin Moore |
| Name | Sedona Clay |
| SKU | 2174-30 |
| Hex | #AB604E |
| RGB | 171, 96, 78 |
| HSL | 12°, 37%, 49% |
| LRV | 18 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Sedona Clay
With an LRV of 18, Sedona Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Sedona Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Sedona Clay within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AB604E in HSL space. Pair Sedona Clay with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Sedona Clay Equivalents at Other Brands
Matching Sedona Clay from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2174-30 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Sedona Clay
Sherwin-Williams's nearest match is Roycroft Adobe (SW 40), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone, so it substitutes for Sedona Clay without repainting risk. See the full Roycroft Adobe swatch →
Behr Equivalent of Sedona Clay
At Behr, the closest color to Sedona Clay is Prairie Poppy (T12-1) — very close at ΔE 3.08, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Prairie Poppy swatch →
Valspar Equivalent of Sedona Clay
At Valspar, the closest color to Sedona Clay is Deep Clay Red (2003-7B) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 17.1 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Deep Clay Red swatch →
PPG / Glidden Equivalent of Sedona Clay
At PPG / Glidden, the closest color to Sedona Clay is Pizza Pie (PPG1058-6) — very close at ΔE 2.68, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pizza Pie swatch →
Glidden Equivalent of Sedona Clay
Glidden's nearest match is Charred Clay (30YR 17/341), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone, so it substitutes for Sedona Clay without repainting risk. See the full Charred Clay swatch →
Dutch Boy Equivalent of Sedona Clay
At Dutch Boy, the closest color to Sedona Clay is Brandi-ed Orange (308-6DB) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brandi-ed Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Sedona Clay
At HGTV Home by Sherwin-Williams, the closest color to Sedona Clay is Nouveau Red (HGSW 2073) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Nouveau Red swatch →
Dunn-Edwards Equivalent of Sedona Clay
At Dunn-Edwards, the closest color to Sedona Clay is Iron Ore (DE5153) — very close at ΔE 2.07, though not an exact twin. It runs slightly darker (LRV 16 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Iron Ore swatch →
Farrow & Ball Equivalent of Sedona Clay
At Farrow & Ball, the closest color to Sedona Clay is Book Room Red (NO. 50) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Book Room Red swatch →
Diamond Vogel Equivalent of Sedona Clay
At Diamond Vogel, the closest color to Sedona Clay is Cherry Blink (1075) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Blink swatch →
Hirshfield's Equivalent of Sedona Clay
At Hirshfield's, the closest color to Sedona Clay is Spiced Carrot (0052) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spiced Carrot swatch →
Rodda Equivalent of Sedona Clay
At Rodda, the closest color to Sedona Clay is Terracotta (CA224) — very close at ΔE 2.87, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terracotta swatch →
C2 Paint Equivalent of Sedona Clay
C2 Paint's nearest match is Rhode Island Red (BD46), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone, so it substitutes for Sedona Clay without repainting risk. See the full Rhode Island Red swatch →
Kompozit Equivalent of Sedona Clay
At Kompozit, the closest color to Sedona Clay is Spiced Carrot (0052) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spiced Carrot swatch →