Color spec
| Brand | PPG / Glidden |
| Name | Wild Rice |
| SKU | PPG1072-3 |
| Hex | #D4BFB3 |
| RGB | 212, 191, 179 |
| HSL | 22°, 28%, 77% |
| LRV | 55 |
| Undertone | warm red-orange tone |
| Family | Pink |
About PPG / Glidden Wild Rice
At LRV 55, Wild Rice is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Wild Rice is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
18 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Wild Rice within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D4BFB3 in HSL space. Pair Wild Rice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Wild Rice Equivalents at Other Brands
Matching Wild Rice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1072-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Rice
Sherwin-Williams has no exact twin of Wild Rice. The nearest is Bungalow Beige (SW 7511) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 53 vs 55). Compare large swatches before substituting. See the full Bungalow Beige swatch →
Behr Equivalent of Wild Rice
Behr's nearest match is Summer Bloom (ECC-28-1), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 54 vs 55) and carries a warm red-orange undertone, so it substitutes for Wild Rice without repainting risk. See the full Summer Bloom swatch →
Benjamin Moore Equivalent of Wild Rice
At Benjamin Moore, the closest color to Wild Rice is Chocolate Mousse (1025) — very close at ΔE 3.49, though not an exact twin. It sits at the same lightness (LRV 54 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Mousse swatch →
Valspar Equivalent of Wild Rice
Valspar's nearest match is Badlands Taupe (2003-10B), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 55.5 vs 55) and carries a warm red undertone, so it substitutes for Wild Rice without repainting risk. See the full Badlands Taupe swatch →
Glidden Equivalent of Wild Rice
The closest Glidden equivalent of Wild Rice is Wild Rice (PPG1072-3). At ΔE 0.75 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 55 vs 55). If Glidden is your counter, order Wild Rice and you'll get the same color. See the full Wild Rice swatch →
Dutch Boy Equivalent of Wild Rice
Dutch Boy has no exact twin of Wild Rice. The nearest is Mallow Root (401-1DB) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 57 vs 55). Compare large swatches before substituting. See the full Mallow Root swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Rice
HGTV Home by Sherwin-Williams has no exact twin of Wild Rice. The nearest is Bungalow Beige (HGSW 2496) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 53 vs 55). Compare large swatches before substituting. See the full Bungalow Beige swatch →
Dunn-Edwards Equivalent of Wild Rice
Dunn-Edwards's nearest match is New Wool (DE6073), visually identical in normal room light (ΔE 1.36). It runs slightly darker (LRV 53 vs 55) and carries a warm red-orange undertone, so it substitutes for Wild Rice without repainting risk. See the full New Wool swatch →
Farrow & Ball Equivalent of Wild Rice
At Farrow & Ball, the closest color to Wild Rice is Potted Shrimp (NO. 9906) — very close at ΔE 2.36, though not an exact twin. It runs slightly darker (LRV 53 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Potted Shrimp swatch →
Diamond Vogel Equivalent of Wild Rice
At Diamond Vogel, the closest color to Wild Rice is Sauterne (0126) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 55 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sauterne swatch →
Hirshfield's Equivalent of Wild Rice
Hirshfield's has no exact twin of Wild Rice. The nearest is Sauterne (0126) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 53 vs 55). Compare large swatches before substituting. See the full Sauterne swatch →
Rodda Equivalent of Wild Rice
Rodda has no exact twin of Wild Rice. The nearest is Ecru (CA040) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 56 vs 55). Compare large swatches before substituting. See the full Ecru swatch →
C2 Paint Equivalent of Wild Rice
C2 Paint has no exact twin of Wild Rice. The nearest is Canefield (BD6) at ΔE 4.19 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 54 vs 55). Compare large swatches before substituting. See the full Canefield swatch →
Clare Equivalent of Wild Rice
At Clare, the closest color to Wild Rice is Meet Cute (PNT100-LT-60) — very close at ΔE 2.46, though not an exact twin. It runs slightly lighter (LRV 58 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Meet Cute swatch →
Portola Paints Equivalent of Wild Rice
At Portola Paints, the closest color to Wild Rice is Topanga (TOPANGA) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 55 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Topanga swatch →
Kompozit Equivalent of Wild Rice
Kompozit has no exact twin of Wild Rice. The nearest is Sauterne (0126) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 53 vs 55). Compare large swatches before substituting. See the full Sauterne swatch →