Color spec
| Brand | Glidden |
| Name | Wild Rice |
| SKU | PPG1072-3 |
| Hex | #D5BFB4 |
| RGB | 213, 191, 180 |
| HSL | 20°, 28%, 77% |
| LRV | 55 |
| Undertone | red / warm |
| Family | Pink |
About Glidden Wild Rice
At LRV 55, Wild Rice is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Wild Rice is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Wild Rice within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D5BFB4 in HSL space. Pair Wild Rice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Wild Rice Equivalents at Other Brands
Matching Wild Rice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1072-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Rice
At Sherwin-Williams, the closest color to Wild Rice is Classic Sand (SW 56) — very close at ΔE 3, though not an exact twin. It runs slightly darker (LRV 53 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Classic Sand swatch →
Behr Equivalent of Wild Rice
Behr's nearest match is Summer Bloom (ECC-28-1), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 54 vs 55) and carries a warm red-orange undertone, so it substitutes for Wild Rice without repainting risk. See the full Summer Bloom swatch →
Benjamin Moore Equivalent of Wild Rice
At Benjamin Moore, the closest color to Wild Rice is Crossroads (1226) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 54 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Crossroads swatch →
Valspar Equivalent of Wild Rice
The closest Valspar equivalent of Wild Rice is Badlands Taupe (2003-10B). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 55.5 vs 55). If Valspar is your counter, order Badlands Taupe and you'll get the same color. See the full Badlands Taupe swatch →
PPG / Glidden Equivalent of Wild Rice
The closest PPG / Glidden equivalent of Wild Rice is Wild Rice (PPG1072-3). At ΔE 0.75 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 55 vs 55). If PPG / Glidden is your counter, order Wild Rice and you'll get the same color. See the full Wild Rice swatch →
Dutch Boy Equivalent of Wild Rice
At Dutch Boy, the closest color to Wild Rice is Mallow Root (401-1DB) — very close at ΔE 3.35, though not an exact twin. It runs slightly lighter (LRV 57 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mallow Root swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Rice
HGTV Home by Sherwin-Williams has no exact twin of Wild Rice. The nearest is Bungalow Beige (HGSW 2496) at ΔE 4.7 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 53 vs 55). Compare large swatches before substituting. See the full Bungalow Beige swatch →
Dunn-Edwards Equivalent of Wild Rice
Dunn-Edwards's nearest match is New Wool (DE6073), visually identical in normal room light (ΔE 1.42). It runs slightly darker (LRV 53 vs 55) and carries a warm red-orange undertone, so it substitutes for Wild Rice without repainting risk. See the full New Wool swatch →
Magnolia Home Equivalent of Wild Rice
Magnolia Home doesn't make a true equivalent of Wild Rice — the nearest deck color, Anatolian (JG-127), is clearly different (ΔE 7.22). For an exact match, any Magnolia Home retailer can custom-tint Glidden PPG1072-3 instead. See the full Anatolian swatch →
Farrow & Ball Equivalent of Wild Rice
At Farrow & Ball, the closest color to Wild Rice is Setting Plaster (NO. 231) — very close at ΔE 2.93, though not an exact twin. It sits at the same lightness (LRV 56 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Setting Plaster swatch →
Diamond Vogel Equivalent of Wild Rice
At Diamond Vogel, the closest color to Wild Rice is Sauterne (0126) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 55 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sauterne swatch →
Hirshfield's Equivalent of Wild Rice
At Hirshfield's, the closest color to Wild Rice is Sauterne (0126) — very close at ΔE 3.14, though not an exact twin. It runs slightly darker (LRV 53 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sauterne swatch →
Rodda Equivalent of Wild Rice
Rodda doesn't make a true equivalent of Wild Rice — the nearest deck color, Ecru (CA040), is clearly different (ΔE 5.49). For an exact match, any Rodda retailer can custom-tint Glidden PPG1072-3 instead. See the full Ecru swatch →
C2 Paint Equivalent of Wild Rice
C2 Paint has no exact twin of Wild Rice. The nearest is Canefield (BD6) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 54 vs 55). Compare large swatches before substituting. See the full Canefield swatch →
Clare Equivalent of Wild Rice
At Clare, the closest color to Wild Rice is Meet Cute (PNT100-LT-60) — very close at ΔE 2.01, though not an exact twin. It runs slightly lighter (LRV 58 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Meet Cute swatch →
Portola Paints Equivalent of Wild Rice
At Portola Paints, the closest color to Wild Rice is Topanga (TOPANGA) — very close at ΔE 3.27, though not an exact twin. It sits at the same lightness (LRV 55 vs 55) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Topanga swatch →
Annie Sloan Equivalent of Wild Rice
Annie Sloan doesn't make a true equivalent of Wild Rice — the nearest deck color, Paris Grey (PARIS GREY), is clearly different (ΔE 12.23). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1072-3 instead. See the full Paris Grey swatch →
Backdrop Equivalent of Wild Rice
Backdrop doesn't make a true equivalent of Wild Rice — the nearest deck color, Boy Meets Girl (BD-BG), is clearly different (ΔE 5.57). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1072-3 instead. See the full Boy Meets Girl swatch →
Rust-Oleum Equivalent of Wild Rice
Rust-Oleum doesn't make a true equivalent of Wild Rice — the nearest deck color, Blush Pink (285142), is clearly different (ΔE 5.95). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1072-3 instead. See the full Blush Pink swatch →
Kompozit Equivalent of Wild Rice
At Kompozit, the closest color to Wild Rice is Sauterne (0126) — very close at ΔE 3.14, though not an exact twin. It runs slightly darker (LRV 53 vs 55) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sauterne swatch →