Color spec
| Brand | Hirshfield's |
| Name | Velvet Cake |
| SKU | 1124 |
| Hex | #9D253D |
| RGB | 157, 37, 61 |
| HSL | 348°, 62%, 38% |
| LRV | 11 |
| Undertone | red / warm |
| Family | Red |
About Hirshfield's Velvet Cake
With an LRV of 11, Velvet Cake is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Velvet Cake works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Velvet Cake within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9D253D in HSL space. Pair Velvet Cake with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Velvet Cake Equivalents at Other Brands
Matching Velvet Cake from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1124 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Velvet Cake
At Sherwin-Williams, the closest color to Velvet Cake is Radish (SW 6861) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Radish swatch →
Behr Equivalent of Velvet Cake
Behr's nearest match is No More Drama (P140-7), visually identical in normal room light (ΔE 1.16). It runs slightly darker (LRV 8 vs 11) and carries a warm red undertone, so it substitutes for Velvet Cake without repainting risk. See the full No More Drama swatch →
Benjamin Moore Equivalent of Velvet Cake
The closest Benjamin Moore equivalent of Velvet Cake is Cherry Burst (CSP-1200). At ΔE 0.41 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 11). If Benjamin Moore is your counter, order Cherry Burst and you'll get the same color. See the full Cherry Burst swatch →
Valspar Equivalent of Velvet Cake
Valspar doesn't make a true equivalent of Velvet Cake — the nearest deck color, Jam Jar (M221), is clearly different (ΔE 5.5). For an exact match, any Valspar retailer can custom-tint Hirshfield's 1124 instead. See the full Jam Jar swatch →
PPG / Glidden Equivalent of Velvet Cake
PPG / Glidden doesn't make a true equivalent of Velvet Cake — the nearest deck color, Madeira Red (PPG13-11), is clearly different (ΔE 5.45). For an exact match, any PPG / Glidden retailer can custom-tint Hirshfield's 1124 instead. See the full Madeira Red swatch →
Glidden Equivalent of Velvet Cake
Glidden has no exact twin of Velvet Cake. The nearest is Red Delicious (00YR 08/409) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 11). Compare large swatches before substituting. See the full Red Delicious swatch →
Dutch Boy Equivalent of Velvet Cake
At Dutch Boy, the closest color to Velvet Cake is Rosebud Red (203-7DB) — very close at ΔE 3, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rosebud Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Velvet Cake
HGTV Home by Sherwin-Williams has no exact twin of Velvet Cake. The nearest is Show Stopper (HGSW 1052) at ΔE 4.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 11). Compare large swatches before substituting. See the full Show Stopper swatch →
Dunn-Edwards Equivalent of Velvet Cake
At Dunn-Edwards, the closest color to Velvet Cake is Crimson Strawberry (DEA102) — very close at ΔE 2.53, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crimson Strawberry swatch →
Magnolia Home Equivalent of Velvet Cake
Magnolia Home doesn't make a true equivalent of Velvet Cake — the nearest deck color, Brave And Bold (JG-32), is clearly different (ΔE 8.78). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1124 instead. See the full Brave And Bold swatch →
Farrow & Ball Equivalent of Velvet Cake
Farrow & Ball doesn't make a true equivalent of Velvet Cake — the nearest deck color, Rectory Red (NO. 217), is clearly different (ΔE 5.2). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1124 instead. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Velvet Cake
Diamond Vogel has no exact twin of Velvet Cake. The nearest is Velvet Cake (1124) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Velvet Cake swatch →
Rodda Equivalent of Velvet Cake
Rodda doesn't make a true equivalent of Velvet Cake — the nearest deck color, Picante (CA227), is clearly different (ΔE 10.78). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1124 instead. See the full Picante swatch →
C2 Paint Equivalent of Velvet Cake
C2 Paint doesn't make a true equivalent of Velvet Cake — the nearest deck color, Red Stiletto (C2-522), is clearly different (ΔE 6.44). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1124 instead. See the full Red Stiletto swatch →
Clare Equivalent of Velvet Cake
Clare doesn't make a true equivalent of Velvet Cake — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 12.07). For an exact match, any Clare retailer can custom-tint Hirshfield's 1124 instead. See the full Vintage swatch →
Portola Paints Equivalent of Velvet Cake
Portola Paints doesn't make a true equivalent of Velvet Cake — the nearest deck color, Zion (ZION), is clearly different (ΔE 18.83). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1124 instead. See the full Zion swatch →
Annie Sloan Equivalent of Velvet Cake
Annie Sloan doesn't make a true equivalent of Velvet Cake — the nearest deck color, Emperors Silk (EMPERORS SILK), is clearly different (ΔE 6.11). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1124 instead. See the full Emperors Silk swatch →
Backdrop Equivalent of Velvet Cake
Backdrop doesn't make a true equivalent of Velvet Cake — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 6.04). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1124 instead. See the full Punk Rock swatch →
Rust-Oleum Equivalent of Velvet Cake
Rust-Oleum doesn't make a true equivalent of Velvet Cake — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 11.48). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1124 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Velvet Cake
The closest Kompozit equivalent of Velvet Cake is Velvet Cake (1124). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 9 vs 11). If Kompozit is your counter, order Velvet Cake and you'll get the same color. See the full Velvet Cake swatch →